Social Media Manager (PB - 05132025 - PTSMM)

Position: Social Media Manager
Number of hours: 20 hours/week
Schedule: EST
Tasks required:

-
Assist in ideating and building monthly content calendars

-
Create engaging short-form content (Reels, TikTok, carousels, memes, stories)

-
Schedule and publish content across Instagram, TikTok, and Facebook

-
Monitor trends and suggest creative adaptations for the company’s brand

-
Reply to DMs, comments, and brand mentions in a consistent tone of voice

-
Support community building through authentic interaction

-
Help moderate future brand-led groups (e.g., private Facebook communities)

-
Track competitor activity and viral trends in the tattoo/skincare space

-
Monitor engagement metrics and follower growth

-
Prepare short weekly performance reports with insights and learnings

Focus Channels:

-
Instagram: Main visual storytelling and engagement platform

-
TikTok: Trend-forward, short-form video for virality and discovery

-
Facebook: Support regular brand updates and community growth; potential to manage a private group

-
Reddit & Podcasts: Monitor discussions and suggest advertising opportunities

Success Metrics (KPI)

-
Growth in engagement rate and followers (Instagram, TikTok)

- Consistent and quality content output

- Fast, on-brand community response times

-
Content reach and virality, especially for Reels/TikTok

- Initiative and trendspotting

Requirements :

-
Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field

-
Prior internship or freelance experience in social media, marketing, or content creation is a plus

-
Familiarity with managing brand accounts on Instagram, TikTok, and Facebook

-
Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar

-
Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok

-
Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics)

-
Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus

-
Strong copywriting ability with a witty, relatable, and brand-consistent tone

-
A good visual sense and understanding of brand aesthetics

-
Confident in creating and editing short-form video content

-
Comfortable engaging with audiences via DMs, comments, and mentions

-
Highly organized with the ability to manage content calendars and multiple deadline

-
Self-motivated and able to work independently in a remote setting

-
Comfortable receiving and applying feedback quickly

-
Passion or strong interest in tattoo culture , skincare, or lifestyle branding

-
Fast learner who stays up to date on social media trends

-
Detail-oriented, proactive, and eager to contribute creative ideas

- Fluent in English (written and spoken)

Originally posted on Himalayas