Social Media Manager
Social Media Manager (Organic Growth, Community Engagement & Content Strategy) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Social Media Manager to lead organic growth, content publishing, and community engagement across major social media platforms.
This is not a content scheduling role.
You’ll be responsible for building engaged communities, increasing organic visibility, maintaining brand voice, and turning content into meaningful conversations that drive audience growth and engagement.
You’ll work closely with marketing, content, and leadership teams to ensure content reaches the right audience, sparks interaction, and strengthens the brand across every platform.
If you’re passionate about organic social growth, understand platform algorithms, and enjoy building active online communities, this role is an excellent fit.
What You’ll Own
Content Publishing & Scheduling
- Publish and schedule content across:
- TikTok
- YouTube
- Optimize:
- Posting schedules
- Content formats
- Captions
- Platform-specific best practices
- Maintain organized weekly and monthly content calendars.
- Ensure consistent publishing across all channels.
Community Management
- Respond to comments, direct messages, and audience interactions.
- Engage actively during the critical first hour after publishing content.
- Foster conversations that strengthen audience relationships.
- Increase:
- Comments
- Shares
- Engagement
- Community participation
- Build meaningful relationships with followers through proactive interaction.
Brand Voice & Copywriting
- Write compelling, platform-specific captions and post copy.
- Maintain a brand voice that is:
- Conversational
- Engaging
- Professional
- Authentic
- Adapt messaging based on audience behavior and platform trends.
- Ensure consistency across all communication.
Organic Growth Strategy
- Develop strategies to increase:
- Organic reach
- Audience engagement
- Follower growth
- Brand visibility
- Monitor content performance and identify opportunities for improvement.
- Stay current with:
- Platform algorithm updates
- Emerging trends
- Viral content formats
- Continuously refine content strategies using performance data.
Content Planning & Campaign Execution
- Manage:
- Weekly content calendars
- Campaign schedules
- Product launches
- Promotional initiatives
- Coordinate with marketing and creative teams to align content with broader business goals.
- Ensure deadlines and publishing schedules are consistently met.
What Makes You a Strong Fit
- You care about engagement—not just posting content.
- You naturally build conversations and online communities.
- You’re creative, proactive, and highly organized.
- You understand audience behavior across different platforms.
- You balance creativity with consistency and execution.
- You take ownership of audience growth and brand engagement.
Required Experience & Skills
Experience
- Proven experience as a:
- Social Media Manager
- Community Manager
- Organic Growth Specialist
- Experience managing multiple social media platforms simultaneously.
- Demonstrated success growing social channels organically.
Core Skills
- Strong copywriting and caption-writing abilities.
- Experience with:
- Community management
- Audience engagement
- Content scheduling
- Social media analytics
- Strong understanding of:
- Platform algorithms
- Viral content trends
- Engagement optimization
- Experience using tools such as:
- Meta Business Suite
- Buffer
- Hootsuite
- Later
- Sprout Social
- Similar scheduling and analytics platforms
- Comfortable working in fast-paced, real-time environments.
Nice-to-Have
- Experience working with:
- Content creators
- Media brands
- SaaS companies
- Consumer brands
- Experience growing large social media co