Social Media Manager
Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred
About the Role
At Pavago , one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.
This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact .
You’ll manage and grow the brand across:
- TikTok
- X (Twitter)
- YouTube
You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.
If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content , this role is a strong fit.
What You’ll Own
Social Media Strategy & Growth
Develop and execute a social media strategy aligned with marketing and business goals.
- Build platform-specific growth strategies
- Define KPIs for:
- Engagement
- Reach
- Audience growth
- Website traffic
- Leads and conversions
- Build and manage social media content calendars
- Identify emerging trends, formats, and content opportunities
- Continuously test and refine the strategy based on performance
Content Creation & Publishing
Create compelling, platform-native social content.
- Write and edit:
- Social posts
- Hooks
- Captions
- Threads
- Short-form copy
- Repurpose long-form content into social-first formats
- Adapt content for different platforms and audiences
- Collaborate with designers and video editors on multimedia content
- Maintain consistency across brand voice, messaging, and visual identity
- Schedule and publish content using tools such as:
- Hootsuite
- Sprout Social
- Buffer
- HubSpot
Community Management & Engagement
Own day-to-day audience engagement.
- Monitor:
- Comments
- DMs
- Mentions
- Tags
- Audience conversations
- Respond professionally and promptly
- Start and participate in relevant conversations
- Build stronger relationships with followers and community members
- Amplify relevant user-generated content (UGC)
- Escalate customer service or reputation concerns when appropriate
Social Campaign Execution
Support and execute social campaigns around:
- Product launches
- Events
- Brand initiatives
- Promotions
- Partnerships
Collaborate with paid media teams to align organic and paid social strategies.
Support:
- Influencer collaborations
- UGC campaigns
- Strategic partnerships
- Social promotions
Analytics & Performance Optimization
Track what actually works — and use those insights to improve future content.
Monitor:
- Engagement
- Reach
- Impressions
- Follower growth
- Website traffic
- Leads
- Conversions
- Content performance
Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.
- Prepare weekly and monthly performance reports
- Conduct content and campaign A/B tests
- Identify top-performing formats and topics
- Recommend improvements based on data
- Adjust content strategy based on audience behavior
Cross-Functional Collaboration
Work closely with:
- Marketing
- Content
- Design
- Video
- PR
- Customer Support
- Leadership
Share audience insights and social performance learnings to improve:
- Messaging
- Campaigns
- Brand positioning
- Content strategy
What Makes You a Strong Fit
You:
- Understand that each social platform requires a different content approach
- Know how to create content people actually want to engage with
- Have strong instincts for hooks, storytelling, trends, and digital culture
- Can balance creativity with performance data
- Understand the difference between vanity metrics and meaningful growth
- Are c