Product Marketing & GTM Lead

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role

At Pavago , one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.

You will be the first GTM hire, responsible for:

- Product launch execution

- Beta user acquisition

- Positioning & messaging

- Demand generation

- Outreach campaigns

- Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:

- Thrives in ambiguity

- Loves building from zero

- Thinks strategically but executes hands-on

- Has launched SaaS products before

This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)

- Own the full GTM strategy and execution for:

- Product A

- Product B

- Build launch plans from:

- Positioning

- Messaging

- Campaigns

- Distribution

- User acquisition

- Personally execute initiatives instead of delegating them

- Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

- Identify and recruit beta users

- Execute creative outreach strategies to engage early adopters

- Build meaningful relationships with users and collect feedback

- Drive early product adoption and engagement

Positioning & Messaging

- Develop clear, compelling product positioning

- Craft messaging that communicates:

- Pain points

- Value propositions

- Product differentiation

- Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets

- Build:

- Landing pages

- Email campaigns

- User onboarding sequences

- Launch materials

- Support demand generation and early growth initiatives

- Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

- Document:

- GTM learnings

- Launch systems

- Outreach workflows

- Performance insights

- Build repeatable GTM frameworks for future launches

- Improve launch efficiency and scalability over time

What Makes You a Strong Fit

- You thrive in startup environments with high ownership

- You are highly execution-focused and move quickly

- You can operate independently without heavy structure

- You are comfortable wearing multiple hats

- You think strategically but execute tactically

- You iterate fast based on feedback and data

Required Experience & Skills

- Proven experience as an early GTM hire (employee #1–5 preferred)

- Experience leading at least one successful SaaS product launch end-to-end

- 4–8 years of experience in:

- Product marketing

- Demand generation

- Growth marketing

- GTM strategy

- Strong copywriting and messaging ability

- Experience managing:

- Outreach

- Campaigns

- Launch execution

- Experience building scalable systems and processes

Nice to Have

- Experience in early-stage B2B SaaS startups

- Familiarity with:

- Product-led growth

- Beta testing programs

- Founder-led marketing

- Experience with:

- CRM systems

- Marketing automation

- Landing page builders

- Email platforms

- Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

- Build and optimize launch plans

- Refine positioning and messaging

- Run outreach campaigns for beta users

- Create landing pages and launch assets

- Analyze user feedback and campaign performance

- Coordinate with leadership and stakeholders

- Document systems and improve launch processes

In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)

- Successful product launches

- Beta user acquisition and engagement

- Conversion rates across launch funnels

- Pipeline and demand generation performance

- Speed and quality of GTM execution

- Scalability of launch systems and playbooks

Why This Role Stands Out

- First GTM hire with high ownership

- Direct collaboration with startup leadership

- Opportunity to shape multiple product launches

- Fast-moving, execution-driven startup environment

- Significant growth potential into:

- Head of Growth

- Product Marketing Lead

- GTM Director

Interview Process

- Initial Phone Screen

- Video Interview with Pavago Recruiter

- Client Interview with Marketing Leadership

- Offer & Background Verification

Apply Now
If you:

- Love building GTM systems from scratch

- Thrive in startup execution environments

- Know how to launch and grow B2B SaaS products

- Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.

Originally posted on Himalayas