Digital Marketing Specialist (WFH)

About the job:
We're looking for a Digital Marketing Specialist to take ownership of campaigns that attract qualified leads, acquire customers, and grow our online presence.

Key responsibilities:

1. Plan, launch, and optimise campaigns across Google, Meta, LinkedIn, and YouTube, selecting channels that best suit each audience and objective.

2. Develop and refine landing pages, lead forms, targeting, and remarketing campaigns.

3. Manage advertising budgets and improve lead quality, cost per qualified lead, and conversions.

4. Build and improve marketing funnels that move prospects from first interaction to purchase.

5. Test audiences, offers, copy, creatives, and landing pages to improve conversion rates and reduce customer acquisition costs.

6. Work with the sales team to assess lead quality, identify drop-off points, and improve the customer journey.

7. Develop a social media strategy and manage content calendars across relevant platforms, including Instagram, Facebook, and LinkedIn.

8. Create engaging posts, short videos, advertising copy, website content, and email messages with a consistent brand voice.

9. Grow relevant audiences, strengthen engagement, and turn interest into enquiries.

10. Research keywords and apply on-page SEO best practices to improve organic visibility.

11. Create targeted campaigns for lead nurturing, conversion, re-engagement, and retention.

12. Build automated email journeys based on audience interests, behaviour, and buying stage.

13. Manage segmentation, campaign workflows, list hygiene, and deliverability.

14. Test subject lines, messaging, calls to action, and timing to improve clicks and conversions.

15. Track results using GA4, advertising platforms, and CRM data, and share clear insights and recommended actions.

16. Use AI tools to support research, content creation, creative production, automation, and testing.

17. Review AI-generated work for accuracy, quality, and brand consistency.

What we offer:

1. Fully remote work with a Dubai-based company.

2. Competitive compensation based on experience and demonstrated skills.

3. Performance incentives linked to agreed marketing KPIs.

4. Creative ownership and the opportunity to test and implement your ideas.

5. Exposure to AI, software, and premium education products, with opportunities for professional growth.

Who can apply:

Only those candidates can apply who:
- have minimum 1 years of experience
- can work from 12:30 pm - 9:30 pm Indian Standard Time (as the company is based outside of India & their local work timings are 11:00 am - 8:00 pm Gulf Standard Time)

Salary:
₹ 5,00,000 - 8,00,000 /year

Experience:
1 year(s)

Deadline:
2026-11-29 23:59:59

Skills required:
Social Media Marketing, Content Writing, Digital Marketing, Google AdWords, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, Lead Generation, Content Marketing, Instagram Marketing, Facebook Ads, Marketing Automation, Generative AI Tools and Customer Acquisition

Other Requirements:
- Practical experience across all four core areas: lead generation, customer acquisition, social media/content, and email/drip campaigns.
- A portfolio demonstrating campaign ownership and measurable results.
- Strong knowledge of advertising platforms, GA4, CRM, email marketing, and automation tools.
- Excellent English copywriting and communication skills.
- Ability to work independently, manage priorities, and meet deadlines remotely.
- Practical use of AI for research, content, testing, or automation.
- Experience with software, SaaS, education, or financial-market training is an advantage.

About Company:
We cutting-edge fintech company building powerful, AI-driven SaaS platforms for global traders and investors