Digital Marketing Specialist (WFH)

About the job:
Key responsibilities:

1. Plan, create, manage and optimise Google Ads campaigns, including Search, Display, Performance Max, YouTube, and remarketing where appropriate.

2. Conduct keyword research, competitor analysis, and search intent analysis.

3. Develop effective ad copy, headlines, and extensions/assets.

4. Manage bidding strategies, campaign budgets, negative keywords, and audience targeting.

5. Monitor search terms, quality indicators, conversion rates, cost per lead (CPL), and return on ad spend.

6. Identify opportunities to improve campaign performance and reduce wasted spend.

7. Plan, launch and optimise Facebook and Instagram advertising campaigns.

8. Develop lead generation, website conversion, traffic, and remarketing campaigns based on business objectives.

9. Set up audience targeting using relevant demographic, interest, custom, and lookalike audience options where available and appropriate.

10. Test different ad creatives, copy, offers, placements, and campaign structures.

11. Collaborate with designers and content creators to develop high-performing ad creatives.

12. Monitor CPL, cost per acquisition (CPA), conversion rates, and ROAS.

13. Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel.

14. Understand and implement Conversions API integrations where appropriate.

15. Analyse campaign data and prepare weekly and monthly performance reports.

16. Track leads, sales, conversions, and campaign profitability.

17. Provide actionable insights and recommendations based on performance data.

18. Work with CRM or sales teams to assess lead quality and improve conversion outcomes.

19. Develop paid advertising strategies aligned with business goals.

20. Plan and manage advertising budgets efficiently.

21. Conduct A/B testing to improve campaign performance.

22. Identify underperforming campaigns and implement corrective actions.

23. Coordinate with SEO, website, design, and content teams to improve landing pages and conversion rates.

24. Stay updated with advertising platform changes, policies, and industry trends.

Who can apply:

Only those candidates can apply who:
- have minimum 1 years of experience

Salary:
₹ 2,20,000 - 2,40,000 /year

Experience:
1 year(s)

Deadline:
2026-11-25 23:59:59

Skills required:
Google Analytics, Google AdWords, Email Marketing, Market research, Facebook Ads, Marketing Campaigns , Performance Marketing and Paid Advertising

Other Requirements:
- Hands-on experience of managing Google Ads and Meta Ads campaigns.
- Demonstrated experience generating leads or sales through paid advertising.
- Strong understanding of keyword research, audience targeting, bidding strategies, and campaign optimisation.
- Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and reporting dashboards.
- Ability to analyse campaign data and make data-driven decisions.
- Strong analytical, communication, and problem-solving skills.
- Experience managing multiple campaigns, clients, or accounts simultaneously.
- Familiarity with landing page optimisation, lead funnel development and email marketing.

About Company:
Over the years, Xoom Digital has helped multiple businesses reach their revenue and branding goals. We believe that if we are not learning and aggressively evolving, we are not delivering full value to clients.

That's why we are constantly thinking all about -what's next- in order to accelerate the growth of our client's business. We are proud to have aligned with wonderful organizations to help grow their brands and their business.