ASO Manager
Responsibilities and Duties :
- Optimizing Apps for App Store and Google Play
- Create and implement ASO strategy to improve conversion rate
- Manage and scale Apple Search Ads (ASA) campaigns
- Plan and follow-up on traffic- and other marketing initiatives
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
Skills Required :
- Experience with ASO
- Excellent analytical skills
- A good understanding of the mobile gaming market
- Ability to communicate across a number of levels and be able to influence development and marketing teams
- Excellent written and verbal communication skills
- Proficiency in additional language - strong advantage
- Experience working with ASA - strong advantage
- Ability to work under your own initiative
Originally posted on Himalayas
This role requires you to be in India. If that means relocating or flying in, it is worth checking fares before you commit to a start date.
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