VP, Marketing (P&C Insurance)

At Swyfft , we're reshaping the way home insurance and commercial package products are priced and bound. We've created an insurance experience that's smart, instant, and designed to deliver unparalleled customer service.

Our focus on lightning-fast quotes and seamless claims servicing is powered by cutting-edge technology and an Agent and Customer-centric approach that sets us apart in the industry.

Joining Swyfft means becoming part of a dynamic team of forward-thinkers who thrive on moving fast and delivering exceptional products. We pride ourselves on fostering an environment where creativity and positive energy thrive.

As we continue to grow and expand, we're on the lookout for experienced professionals like you to join us in transforming the insurance landscape. If you're passionate about leveraging technology to provide the best customer service experience and are ready to be a part of our journey, we welcome you to explore opportunities at Swyfft !
About the Position:

We are searching for an experienced VP, Marketing with P&C insurance experience to drive the strategic direction of how we present ourselves to agents, brokers, policyholders, carrier partners, and the marketplace.

This is a fast-paced, roll up your sleeves position that partners closely with our sales, underwriting, and executive leadership teams to amplify our brand and grow our distribution network. We need fresh ideas, great leadership and a communication plan that articulates our value proposition in highly competitive and often volatile markets.

We're not looking for a traditional marketing executive or CMO who manages agencies and approves campaigns. We're looking for a builder — someone who is energized by the challenge of establishing a brand in difficult markets, who understands the nuances of insurance distribution, and who can move fast without sacrificing quality.

Swyfft is about to embark on a very exciting time filled with growth and opportunity.

If this gets you excited, then we need to talk! Previous experience leading a small marketing team with varying levels of experience is required.

*This position is a 100% remote U.S. based opportunity that can be based in one of the following states only: AL, AZ, FL, GA, KY, LA, MA, MO, NC, NJ, NY, OH, OR, PA, SC, TX, UT, VA, WA, WI.

Some travel for day-to-day work, team meetings, and training will be required.

Key Responsibilities: (What you'll be asked to do)
Brand Strategy & Positioning

- Define and champion Swyfft ’s brand identity across all markets, ensuring consistency and relevance with agents, carriers, and policyholders.

- Develop messaging frameworks that clearly communicate our expertise in CAT-exposed coastal regions and California markets.

- Differentiate our brand in competitive markets where trust, capacity, and responsiveness are key.

Distribution & Channel Marketing

- Design and execute agent and broker recruitment campaigns to rapidly grow our distribution network across our current states and into new markets as we expand.

- Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents operating in admitted and non-admitted markets.

- Develop co-marketing programs and collateral that support our distribution partners in the field.

Digital Presence & Content

- Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn, and emerging platforms relevant to the insurance distribution space.

- Create compelling content, thought leadership articles, market updates, CAT event communications, and producer resources that build credibility and drive engagement.

- Leverage data analytics to measure campaign performance and optimize spend across traditional and social media channels.

Market Intelligence & Product Storytelling

- Monitor and synthesize industry trends, regulatory developments, and competitive dynamics across all active states with a particular focus on Florida, Texas, Louisia