Vice President, Brand and Communications

About Blackbaud

Blackbaud (NASDAQ: BLKB) is the world’s leading provider of AI-powered solutions for social impact. Our solutions, expertise, and data intelligence empower and connect the people and organizations changing the world: nonprofits, foundations, corporations, education institutions, healthcare organizations, and individual changemakers. Millions of users across more than 100 countries rely on Blackbaud , and our customers raise, grant, and invest more than $100 billion every year through our solutions.
The Opportunity

Blackbaud is seeking a strategic, AI forward Vice President of Brand and Communications to lead our global brand and corporate communications function. This leader will shape how Blackbaud is understood, differentiated, and preferred in the market, translating company strategy into a compelling narrative that builds trust and drives growth.

This is a highly visible role for an AI-first leader who can connect brand strategy, corporate reputation, executive communications, media relations, thought leadership, internal communications, and crisis readiness. The VP will bring their experience to how the team listens, creates, personalizes, measures, and operates, while protecting the authenticity and credibility of Blackbaud ’s voice.

The right leader combines bold creative thinking with business judgment and operating rigor. They will lead an integrated brand and communications agenda that advances company priorities, equips leaders and employees to communicate with confidence, and creates measurable value with customers, investors, partners, employees, and the broader market.

This is an opportunity to elevate a trusted, purpose-driven technology brand with unmatched reach across the social impact sector.
What You’ll Do

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Own and evolve Blackbaud ’s global AI-first brand strategy, architecture, positioning, voice, and visual expression so the company shows up with clarity, confidence, and consistency across markets, audiences, and channels.

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Drive measurable improvements in awareness, consideration, preference, trust, and category leadership across priority audiences.

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Build an integrated corporate communications strategy spanning external, internal, executive, financial, media, analyst, thought leadership, employee, and crisis communications.

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Translate company strategy, customer impact, innovation, and responsible AI leadership into differentiated narratives that strengthen relevance, trust, and market understanding.

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Serve as a senior counselor to executive leadership team, and other business leaders on reputation, messaging, executive visibility, stakeholder communications, and high-stakes moments.

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Lead proactive media relations and issues management, strengthening relationships with influential journalists and preparing the company and its leaders to respond with speed, accuracy, and sound judgment.

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Direct executive communications and thought leadership, including speeches, presentations, talking points, bylined content, social presence, and strategic visibility opportunities.

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Shape internal communications that help employees understand company priorities, connect their work to strategy, and communicate consistently through periods of growth and change.

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Guide the brand experience across corporate campaigns, digital channels, company conferences, customer events, sponsorships, and executive forums in partnership with marketing and business leaders.

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Partner closely with Product, Marketing, Sales, Customer Success, People and Culture, Investor Relations, Legal, and other teams to ensure messaging is accurate, audience-centered, and aligned to business priorities

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Reimagine how AI can improve market intelligence, audience insights, decision-making, and the impact of brand and communications investments without compromising quality, trust or human judgement.

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Establish clear measurement discipline across brand and communications, including brand health, sh