US Audience Growth Consultant

350.org is seeking a senior consultant on Audience Growth on Social Media to deliver content production targeting US audiences within our global social media channels, with a focus on measurable audience growth across our shared global platforms. This is a temporary, results-oriented assignment.

The consultant is a senior professional with demonstrated expertise across the full social media lifecycle: strategic planning, performance evaluation, and content production – as well as hands-on experience setting up and optimizing awareness and growth advertising campaigns.

The Global Communications Director is the contract manager and is responsible for approving deliverables and authorizing invoices. The Consultant will participate in agreed fortnightly progress reviews.

- Commitment: The assignment is estimated at approximately 100 full-time consultant days during the period of 6 months, invoiced monthly against deliverable progress.

- Location: Remote within the United States, preferably in EST timezone.

- Hourly rate: $49.15

Scope of Work
Deliverables:

- An audience growth plan and its execution for 350.org 's global social media channels (Instagram and Facebook) among US-based audiences, aligned with the KPI targets outlined below.

- A dedicated growth project for the 350 Action US Instagram account, aimed at reaching the 10,000-follower target outlined below.

- At least one message-testing project focused on energy affordability, connected to and informing the Great Power Shift campaign.

- A final set of recommendations, delivered by the end of the contract, covering: priority audience segments, key messages to prioritize going forward, and practices to continue, based on data and insights gathered throughout the assignment.

Key Performance Indicators:

- Growth of 20% in the US-based following of 350.org 's global Instagram and Facebook pages, especially within the age segment of 25 - 45 years old.

- Growth of the 350 Action US account to 10,000 followers.

- Increased engagement rate (likes, comments, shares, saves, video views, click-through rate on Linktree and petition links) among US-focused posts on global pages.

- Improved conversion rate on calls-to-action (e.g., petition sign-ups, sign-ups via Linktree) attributable to US-targeted content and advertising.

- Benchmarking will be conducted at the start of the assignment.

Main Duties include:
Strategy and Content Localization:

- Develop and execute a US-audience social media growth strategy aligned with global campaign priorities and organizational KPIs.

- Adapt global campaign narratives, key messages, and creative assets for US audiences, calibrating tone, cultural framing, and format while maintaining brand consistency with the organization's global voice.

- Produce at least 15 content pieces per month across all channels, including short-form video, copy, and visual content optimized for US audiences, applying platform-specific best practices (aspect ratios, captioning, hook structure, posting cadence, content trends) for distribution across the organization's global Instagram and Facebook channels, as well as the 350 Action US account.

- Develop a content review protocol, with criteria and workflow for assessing incoming global content for risk of underperformance or cultural misalignment with US audiences. Apply the protocol to review each piece of content as it comes in (approximately 5 pieces per week), providing feedback within 24 hours of submission.

- Coordinate with global communications colleagues on audience segmentation, content production, and publishing schedules. Apply geolocation and audience segmentation protocols when publishing US-specific content, to preserve relevance for non-US followers on shared global channels.

- Liaise with Digital Engagement and Global Social Media colleagues to localize and adapt CTAs for the US audience context.

Audience Insight and Evaluation:

- Analyze engagement and growth metrics for US-