Personal Brand Strategist / Manager

Position Type: Part-Time
Location: Remote
Working Hours: Approximately 10–20 hours per week
Potential Growth: Opportunity to transition into a full-time marketing role based on performance
About the Role

We are looking for a hands-on Personal Brand Strategist / Manager to develop and execute a strategy that grows the CEO/Founder’s personal brand.

This role combines personal brand strategy, content execution, creative direction, and audience growth. You’ll take the CEO’s existing and ongoing content, media opportunities, and podcast platform and turn them into engaging content that builds visibility, authority, and business opportunities.

The ideal candidate has proven experience actually growing a personal brand . This is not a role for someone who simply relies on AI to generate posts. You should be able to think strategically, execute independently, understand the CEO’s voice, and connect personal brand growth to the company’s marketing and sales goals.
Key Responsibilities
Personal Brand Strategy & Growth

- Develop and execute a personal brand strategy across multiple platforms and content channels.

- Identify opportunities to increase the CEO/Founder’s visibility, credibility, and authority.

- Create a clear content direction aligned with the CEO’s expertise, personality, and business goals.

- Monitor brand growth and identify ways to improve reach, engagement, and audience development.

- Proactively recommend new content formats, platforms, partnerships, and growth opportunities.

- Take ownership of moving the personal brand forward without requiring constant direction.

Content Repurposing & Execution

- Review the CEO’s existing and ongoing content and identify opportunities for repurposing.

- Turn long-form content, podcast episodes, interviews, and other media into:

- Social media posts

- Short-form videos

- Reels

- Clips

- Hooks

- Captions

- Other engaging content formats

- Develop content ideas that are relevant, useful, engaging, and aligned with the CEO’s personal brand.

- Write or coordinate content in the CEO’s authentic voice.

- Maintain consistency in tone, messaging, quality, and brand positioning.

- Ensure content is published or delivered according to the agreed content schedule.

Short-Form Video & Creative Direction

- Work closely with video editors to develop short-form content.

- Identify strong moments, stories, quotes, and clips from long-form content.

- Direct editors on which clips to use and where cuts should be made.

- Provide guidance on hooks, pacing, structure, captions, and overall creative direction.

- Review edited content and provide clear feedback to ensure it meets brand and quality standards.

- Recommend improvements to increase viewer engagement and retention.

CEO Voice & Content Messaging

- Develop posts, hooks, captions, scripts, and content concepts in the CEO’s voice.

- Understand the CEO’s communication style, opinions, expertise, and positioning.

- Ensure content feels authentic rather than generic or AI-generated.

- Edit and refine content to maintain clarity, personality, and credibility.

- Coordinate with the CEO or relevant team members when additional input or approval is required.

Business Growth & Marketing Alignment

- Ensure the personal brand supports the broader goals of the company.

- Create content and messaging that contribute to marketing, lead generation, visibility, and sales opportunities.

- Identify ways to turn audience attention into meaningful business outcomes.

- Recommend content themes and campaigns that support company services, positioning, and growth.

- Work with internal teams to align personal brand activity with broader marketing initiatives.

PR & Media Coordination

- Coordinate with the existing PR firm responsible for securing media appearances and opportunities.

- Help maximize the value of appearances in major publications, podcasts, and other media outlets.

- Identify ways to repurpose PR wins