Social Media Manager + Strategist✦ anywhere

Why WarriorBabe ?

WarriorBabe is a women's fitness and nutrition coaching brand built for women 35+, helping them change their bodies through a hormone- and nutrition-led approach, not fad diets. We have a large, engaged audience across Instagram, TikTok, YouTube, and Facebook, a talent-led content engine, and a paid media program running at real scale. Organic is our biggest untapped channel.

Our Mission

Help 100,000 women regain their personal power and feel confident in their skin.

About the role

We're looking for a Social Media Manager and organic strategist to own our organic system end to end. This is not a posting-and-scheduling role, and it is not a role where someone hands you a calendar and tells you what to make. You'll set the strategy.

We have the pieces most brands are still trying to assemble: a large, loyal audience, strong on-camera personalities, a script and production pipeline already in motion, a skilled design and editing bench, and an ambassador roster. We're bringing in a Social Media Manager to take full ownership of that engine and point it at growth.

You'll own organic and social strategy, build and run the content calendar, drive concepting so we're creating content designed to break out rather than content that fills a slot, keep deliverables moving across talent, agencies, editors, and design, and own the numbers that show what's working. And we want to start to see strong numbers.You'll also connect that content to the funnel through ManyChat and chat automation, lead magnets, and sales cadence, working closely with our email team so nothing falls through the cracks between "someone engaged" and "someone in the hands of our sales team."

We want someone who thinks in strategy and systems, not tasks. If you've grown an account through a deliberate content strategy and can show us the numbers that prove it, we want to talk to you.

What you'll own

Organic and Social Strategy

- Own the organic strategy across channels: what we post, why we post it, where it goes, and what it's supposed to do for the business and how it drives first click conversions.

- Define and maintain our content pillars, and make sure every piece of content maps to one.

- Build platform-native strategy per channel rather than cross-posting the same asset everywhere. Build the quarterly and monthly organic roadmap, and translate company goals into an organic plan that gets us there.

- Broaden our content range across the education, hormone, nutrition, transformation, and empowerment angles that resonate most with a 35+ audience.

Content Calendar and Production Planning

- Own the calendar. This is where the role has the fastest impact, and it's the first thing you'll be measured on.

- Build and maintain a live content calendar covering filming, editing, approvals, publishing, and promotion, planned weeks ahead.

- Block filming days with our talent in advance, get scripts reviewed and prioritized ahead of shoot days, and keep the pipeline full.

- Plan the visual grid and content mix so every channel looks intentional.

- Set and hold a repeatable posting cadence across Instagram, TikTok, Facebook, and YouTube Shorts.

- Document the workflow so the system is repeatable and transferable.

Viral Concepting and Creative Direction

- Own where ideas come from. Concepts should be sourced deliberately from trends, performance data, audience language, and our pillars.

- Develop breakout concepts: hooks, formats, series, and trend adaptations built for reach.

- Build and maintain a hook and concept library, and a swipe file of what's working in and outside our category.

- Brief scripts, graphics, thumbnails, covers, and edits with clear creative direction so the output matches the intent.

- Study our own outliers and competitors' outliers, then systematically replicate what works. You should be able to explain why a post broke out, not just that it did.

- Set a target for outlier posts e