Strategist

STRATEGIST

Business Link Alberta (“BLA”) is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For more than 30 years, BLA has helped thousands of prospective and existing entrepreneurs through webinars, events, conferences, and personalized one-on-one consultations. In addition to providing guidance on how and where to access support, BLA has also administered grant funding programs on behalf of the government.

BLA collaborates with a wide range of service providers, funding organizations, and small business support agencies throughout the province. Each year, BLA serves more than 5,000 clients from across Alberta, including those in rural communities, and urban centers.
Our Mission

BLA helps Alberta’s small businesses start and succeed.
Our Values

- Inclusive

- Impactful

- Non-Judgmental

Our Culture

- Innovative

- Transparent

- Open-Minded

- Collaborative

- Respectful

- Belonging

POSITION SUMMARY

Reporting to the Manager, Client Service, the Strategist delivers client-centered guidance that supports entrepreneurs in starting and growing their businesses.

Through one-on-one engagements, the Strategist provides practical, tailored support, helping clients navigate programs, connect with ecosystem supports, and clarify their goals. The role focuses on building client capability and confidence, enabling informed decision-making at each stage of the business journey.

The Strategist also plays a key role in strengthening the broader entrepreneurial ecosystem. Through meaningful outreach and relationship-building, they increased awareness of services and ensure more entrepreneurs can access and benefit from available supports.

In addition, the Strategist contributes to continuous improvement by capturing client insights, identifying emerging needs, and supporting data-informed enhancements to programs and service delivery.
Key Relationships:

- Entrepreneurs and small business owners across all stages

- Internal service teams

- Ecosystem partners

- Community organizations serving diverse and underserved populations

- Indigenous and rural business support networks

LOCATION & WORK ENVIRONMENT

- Home-based remote position within Alberta

- Preference for candidates based in or around Red Deer, Grande Prairie, Fort McMurray, Medicine Hat or Lethbridge

- Regular virtual client and team meetings

- Occasional in-person client meetings, events and community engagement within their region

- Occasional travel elsewhere in Alberta, approximately 4-6 times per year

KEY RESPONSIBILITIES
Client Guidance & Experience

- Deliver tailored, one-on-one services to support entrepreneurs and small business owners

- Conduct needs assessments and provide clear, actionable guidance

- Support clients in navigating programs, funding, and ecosystem resources

- Build client capability, confidence, and decision-making skills

Program & Service Delivery

- Deliver workshops, webinars, and presentations to support entrepreneurial learning

- Contribute to the delivery of programs and services aligned with organizational priorities

Data & Insight Contribution

- Accurately capture client interactions and outcomes in CRM systems

- Identify trends, gaps, and emerging client needs through service delivery

- Provide feedback and insights to inform program development and service improvements

Stakeholder & Ecosystem Engagement

- Build and maintain relationships with ecosystem partners and community organizations

- Connect clients to relevant supports and services across the ecosystem

- Represent BLA at events and within the community

Team Contribution

- Collaborate with team members to support consistent service delivery

- Contribute to a culture of learning and continuous improvement

- Support organizational initiatives that enhance client impact

SKILLS & COMPETENCIES

- Client service and coaching

- Critical thinking and problem sol