Social Media & Lead Generation Assistant for an Industrial Software Developer in

Category: Trades and Labor

Location: Brisbane Queensland Australia

- Develop and manage a social media content calendar for Facebook and LinkedIn, approximately 3–5 posts per week.

- Create engaging visual content using the client's photos, software screenshots and other supplied materials, including before-and-after style graphics.

- Prepare captions and content for client approval before anything is published.

- Research and identify relevant Australian Facebook groups, LinkedIn communities and industry networks.

- Engage authentically in relevant conversations around workshop efficiency, inventory management and material waste.

- Avoid spammy or overly sales-focused engagement and follow the client's approved messaging and FAQ guidelines.

- Proactively research and identify suitable Australian businesses, particularly custom cabinetmakers, commercial joiners, shopfitters and stone fabricators.

- Identify potential decision-makers and initiate appropriate conversations where approved.

- Screen and qualify incoming leads using the client's qualification process.

- Confirm the prospect's business type, role, workshop operation and specific material/inventory challenges.

- Identify whether the prospect has genuine interest and intent to speak with the founder.

- Record qualified leads and relevant information in the shared tracker or CRM.

- Provide clear notes on the prospect, business, decision-maker and specific pain points before handing the lead to the founder.

- Maintain strict approval processes, with no public content or outreach templates being published or used without client approval.

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Originally posted on Himalayas