Lead Generation Virtual Assistant (Instagram & Facebook)

Job Title:
Lead Generation Virtual Assistant (Instagram & Facebook)
Project Duration:
15 hours a week
Compensation:
$5/hour
Job Summary:

We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.
Key Responsibilities:
Engagement & Outreach:

-
Conduct daily engagement with ideal client profiles on Instagram and Facebook

-
Follow and interact with followers of competitor/coaches accounts

-
Respond and reach out via DMs using pre-approved scripts and custom messages

-
Invite and encourage potential leads to join the Facebook group when appropriate

Lead Research & Targeting:

-
Identify high-quality prospects by reviewing content, bios, and account activity

-
Engage with posts, stories, and comments to build familiarity before messaging

-
Adjust engagement strategy depending on platform features and audience behavior

Daily Reporting:

-

Update a Google Spreadsheet with engagement activity, including:

- Name

- Instagram/Facebook handle

- Engagement notes

-
Message status (e.g., reached out, responded, followed up)

-
Provide updates and ask questions in the dedicated Slack channel

Qualifications:

-
Proven experience in social media lead generation, especially for coaches or high-ticket offers

-
Strong knowledge of Instagram and Facebook engagement best practices

-
Excellent English communication and writing skills

-
Experience with Slack, Google Sheets, and CRM tools is a plus

-
Ability to adapt voice and tone based on brand guidelines

-
Reliable internet connection and ability to work flexible hours (UK timezone preferred)

Reporting & Tools:

- Daily updates via Slack

- Lead tracking in Google Sheets

-
Communication templates provided and customized with client input

Originally posted on Himalayas