Senior Marketing Manager

About the Role:

This role requires a strategic yet hands-on leader with deep experience in B2B technology and ERP marketing, capable of managing global digital campaigns, orchestrating brand communications, and driving engagement across multiple markets.
Responsibilities:

You will spearhead initiatives such as webinars, global seminars, content marketing, and lead-generation campaigns, while ensuring marketing activities are aligned with business objectives and regional sales goals.

- Develop and implement a global marketing strategy aligned with the company's growth objectives and market positioning.

- Lead brand development and ensure consistent brand messaging across all regions and touchpoints.

- Partner with the Executive Director and regional leadership to tailor marketing strategies for different geographies.

- Oversee all digital marketing initiatives including SEO, SEM, paid advertising, and social media presence across global channels.

- Develop and manage high-quality content (case studies, blogs, videos, newsletters, and whitepapers) to position our client as a thought leader in ERP consulting.

- Revamp and optimize the company's website and digital assets for lead generation, conversion, and analytics-driven decision-making.

- Plan, execute, and promote global webinars, seminars, and virtual events in collaboration with sales and technical teams.

- Design and manage integrated marketing campaigns to support product launches, regional expansions, and partnerships.

- Manage participation in international conferences and industry events, coordinating logistics, branding, and post-event lead nurturing.

- Lead, mentor, and develop the internal marketing team (currently includes a Senior Creative Designer) and manage external agencies or freelancers when necessary.

- Collaborate closely with Sales, Customer Success, and Delivery teams to align marketing efforts with business needs.

Requirements:

- Bachelors degree in Marketing, Business, or Communications

- Masters degree or professional qualification (e.g., CIM, AMI, HubSpot, Google Marketing) is an advantage.

- 10–12 years of marketing experience, with at least 5 years in a managerial role within a B2B technology, SaaS, ERP, or consulting environment.

- Proven experience in managing global marketing programs and leading cross-regional campaigns.

- Demonstrated expertise in digital marketing, brand management, content strategy, and event marketing.

- Strong understanding of tools such as HubSpot, Google Analytics, SEMrush, LinkedIn Ads, and marketing automation platforms.

- Excellent communication, stakeholder management, and presentation skills.

- Ability to manage multiple time zones and collaborate with global teams.

If you are interested, please send your CV to or apply below.

Originally posted on Himalayas