Senior Manager, Demand Generation & Growth Marketing

XP Senior Manager, Demand Generation & Growth Marketing
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Xpansiv is a global market infrastructure provider for environmental commodities, specializing in the trading and management of carbon offsets, renewable energy certificates (RECs), and differentiated fuels.
Xpansiv
Employee count: 201-500

Salary: $145K – $155K per year
United States only

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Xpansiv is the leading infrastructure provider for the energy transition markets.
Our comprehensive platform includes registries, online marketplaces, market execution services, wholesale power solutions, and market data for energy and environmental commodity markets. Trusted worldwide, Xpansiv enables stakeholders to deliver transparent, credible, and auditable environmental claims to address the growing global demand for assurance and accountability on climate action and sustainability performance.
From our founding in 2009 through more than 10 acquisitions, Xpansiv has become a global leader in environmental commodity markets. We are backed by Blackstone and other leading investors.
About the Role

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to build, run, and optimize the demand programs that drive qualified pipeline across our business, combining demand gen strategy with hands-on execution across key digital channels.

This role will own inbound demand generation, performance marketing, campaign execution, and funnel optimization. The ideal candidate is a hands-on builder who pairs strategic thinking with strong operational execution — a builder-operator who runs paid media in-house before scaling it through external partners as the channel matures — and brings a deep understanding of the buyer journey.

You will be working closely with Marketing Operations, Brand/Content, Sales and Business Unit leaders and will be responsible for driving qualified pipeline, increasing conversion rates, and optimizing marketing performance across channels, primarily digital channels.

This is a hands-on role for a marketer who combines strategic thinking with strong execution and a passion for measurable business outcomes.

Key Responsibilities

Demand Generation Strategy

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Develop and execute demand generation activations aligned to company growth objectives.

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Oversee marketing-sourced and -influenced pipeline targets across multiple business lines.

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Build cohesive customer journeys that drive awareness, engagement, lead generation, and pipeline creation.

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Partner with Sales and Business Unit teams to align marketing investments to business priorities.

Growth Marketing & Inbound Demand

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Own inbound demand generation strategy and execution.

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Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.

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Identify opportunities to increase website traffic, engagement, and conversion rates.

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Build scalable acquisition and nurture programs that move prospects through the funnel.

Performance Marketing & Campaign Execution

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Own and directly run paid search, paid social, display, retargeting, and other digital acquisition channels, executed hands-on in-house today, and directed through external agencies as paid volume scales beyond internal capacity.

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Optimize media investment to maximize pipeline and revenue impact.

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Lead testing and experimentation across targeting, messaging, creative, landing pages, and offers.

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Manage agency and vendor relationships where applicable.

Conversion Rate Optimization

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Drive continuous improvement of the buyer journey.

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Optimize landing pages, forms, calls-to-action, nurture programs, and website experiences.

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Identify bottlenecks and opportunities across the customer acquisition process.

Analytics & Reporting

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Build and maintain reporting frameworks that connect marketing programs to pipeline and revenue.

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Monitor funnel performance and key conversion metrics.

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Provide regular insights and recommendations to marketing leadership.

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Drive a culture of testing, optimization, and data-driven decision making.

Qualifications

Required

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7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field.

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Proven track record of generating measurable pipeline and revenue growth.

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Experience managing integrated demand generation programs across multiple channels.

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Hands-on experience managing and building campaigns in Linkedin Campaign Manager and Google Ads.

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Strong understanding of lead progression and account progression metrics, attribution, conversion optimizationand marketing analytics.

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Experience partnering closely with sales organizations.

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Project management and stakeholder management skills.

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Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).

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Comfortable using AI as a core productivity and growth tool in daily work.

Preferred

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Experience with ABM programs and account-based targeting strategies.

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Experience managing paid media budgets and external agencies.

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Experience in SaaS, financial services, marketplaces, energy, environmental commodities, sustainability or related industries.

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Experience with content syndication programs and networks.

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Experience applying AI to marketing and GTM workflows, including content development, audience research, campaign optimization, reporting, sales enablement, and process automation.

Why This Role Matters

This role serves as the co-owner of Xpansiv 's scalable demand generation engine. Xpansiv is looking to create repeatable and scalable growth across the broader market, ensuring marketing consistently contributes qualified pipeline and revenue to the business. This role is accountable for full-funnel demand generation and revenue, and paid execution is expected to flex up or down as priorities shift.

What can you expect throughout the interview process:
Step 1- Shortlisting of resume & Recruiter screening
Step 2- Hiring Manager MS teams call
Step 3- Interview with the team
Step 4- Case Study Interview
Base Salary
Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation range for this role is expected to be as follows:
$145,000-$155,000
Here at Xpansiv , we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in building trust and transparency in global efforts toward net-zero future.

Xpansiv is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law.
Note to Recruiters: Xpansiv does not accept unsolicited resumes or referrals from placement agencies, staffing vendors or other external parties seeking recruiting fees without a signed formal agreement.

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About the job
Apply before
Nov 12, 2026
Posted on
Sep 13, 2026
Job type
Full Time
Experience level
Manager Senior

Salary

Salary: $145K – $155K per year

Experience

7 years minimum

Location requirements
Suggest an edit

United States

Hiring timezones
Show UTC offsets

United States +/- 0 hours

Job categories
Demand Generation Growth Marketing Performance Marketing Digital Marketing B2B Marketing Senior Demand Generation Manager Senior B2B Demand Generation Manager Senior Manager Of Growth Marketing Senior Growth Marketer Senior Revenue Marketing Manager Senior Growth Marketing Strategist B2B Growth Marketing Manager Senior Revenue Growth Manager Marketing Growth

Skills
Campaign Manager Google Ads Pardot Performance Marketing Demand Generation Account Based Marketing Conversion Rate Optimization Marketing Analytics Digital Marketing Paid Search Paid Social Retargeting Marketing Automation Growth Marketing ABM Content Syndication AI Salesforce

Browse similar jobs
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About Xpansiv

Learn more about Xpansiv and their company culture.

View company profile

Xpansiv is a global market-infrastructure provider for environmental commodities, playing a pivotal role in the global energy transition. The company's comprehensive technology platform covers the entire lifecycle of these commodities, connecting a diverse range of markets and participants worldwide. Xpansiv's core mission is to provide the tools and information necessary to accurately value agriculture, energy, and materials, thereby unleashing the power of global markets to foster a sustainable future. The company operates the world's largest integrated, open, and neutral market infrastructure for environmental, social, and governance (ESG)-inclusive commodities. This includes carbon offsets, renewable energy certificates (RECs), and differentiated fuels, which are critical for companies aiming to meet their environmental and emissions reduction goals.

The company was formed in 2019 through the merger of CBL, a spot exchange for environmental commodities founded in 2009, and Xpansiv, a data and analytics firm founded in 2016. This union created a powerful entity that combines a leading spot exchange with advanced registry and data-interface capabilities. Xpansiv's infrastructure supports transparent, secure, and auditable transactions for both on-market and over-the-counter (OTC) trading. Its key business units include CBL, the largest spot exchange for carbon credits; SRECTrade, a major player in the solar renewable energy market; APX, a leading provider of registry infrastructure for energy and environmental markets; and H2OX, a spot exchange for Australian water allocations. Through these platforms and its market data services, Xpansiv is dedicated to scaling decarbonization efforts globally by providing the necessary infrastructure for efficient and transparent environmental markets.

Tech stack

Learn about the tools and technologies that Xpansiv uses to build, market, and sell its products.

View tech stack

Node.js

Laravel

Spring

JavaScript

Python

Java

PHP

Kotlin

ASP.NET

C

DAML
22 more

Xpansiv employees can create an account to update this tech stack.

Employee benefits

Learn about the employee benefits and perks provided at Xpansiv.

View benefits
Generous PTO

Discretionary paid time off.

Unlimited vacation policy

Discretionary paid time off.

Pet insurance

Xpansiv offers pet insurance.

Paid holidays

Xpansiv offers paid holidays.

View Xpansiv 's employee benefits

Apply now
Job expired?

Please let Xpansiv know you found this job on Himalayas. This helps us grow!
Apply now

About the job
Apply before
Nov 12, 2026
Posted on
Sep 13, 2026
Job type
Full Time
Experience level
Manager Senior

Salary

Salary: $145K – $155K per year

Experience

7 years minimum

Location requirements
Suggest an edit

United States

Hiring timezones
Show UTC offsets

United States +/- 0 hours

Job categories
Demand Generation Growth Marketing Performance Marketing Digital Marketing B2B Marketing Senior Demand Generation Manager Senior B2B Demand Generation Manager Senior Manager Of Growth Marketing Senior Growth Marketer Senior Revenue Marketing Manager Senior Growth Marketing Strategist B2B Growth Marketing Manager Senior Revenue Growth Manager Marketing Growth

Skills
Campaign Manager Google Ads Pardot Performance Marketing Demand Generation Account Based Marketing Conversion Rate Optimization Marketing Analytics Digital Marketing Paid Search Paid Social Retargeting Marketing Automation Growth Marketing ABM Content Syndication AI Salesforce

Browse similar jobs
Remote Manager Demand-Generation Jobs Remote Full Time Demand-Generation Jobs Remote Manager Demand-Generation Jobs in United States Remote Full Time Jobs in United States Remote Demand-Generation Jobs in United States

Claim this profile XP Xpansiv

Company size

201-500 employees

Founded in

2016

Chief executive officer

John Melby

Markets
Environmental Commodities Carbon Markets Renewable Energy Energy Transition Sustainability Market Infrastructure Social Financial Services Trading Platforms Data Analytics ESG Environmental Governance

Employees live in
United States

View company profile

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