Senior Demand Generation Manager (B2C Growth)

SL Senior Demand Generation Manager (B2C Growth)
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Sketchy is a visual learning platform dedicated to transforming complex educational content into engaging stories to improve retention and understanding for students, particularly in medical fields.
Sketchy Group LLC
Employee count: 51-200

Salary: $140K – $160K per year
United States only

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Our Company

Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.

Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.

We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.

Position Summary

Sketchy is looking for a versatile Senior Growth Marketing Manager (B2C) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.

You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you’ll operate across multiple channels—focusing on what matters most at each stage of growth.

This role requires both strategy and execution. You’ll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner students, and physician assistant students), translate product features into meaningful value propositions, and build sustainable growth engines on a startup budget.

You’ll be deeply embedded in our product and user community. Product fluency and authentic connection to student needs are critical—everything we do must be rooted in real product value and genuine student impact.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!

Responsibilities

Growth Strategy & Channel Ownership
- Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
- Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.

Paid Acquisition
- Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
- Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.

Messaging & Creative
- Develop differentiated positioning for med, NP, and PA students.
- Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.

Lead Nurture & Funnel Optimization
- Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
- Identify and address drop-off points across the acquisition funnel..

Events & Growth Experiments
- Execute student-facing events and conference activations.
- Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.

Analytics & Optimization
- Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.

Cross-Functional Collaboration
- Partner with product and content teams to align messaging and share user insights.
- Manage vendors and agency relationships; communicate results clearly across teams.

What We’re Looking For
- 5–8 years of marketing experience with a heavy focus on growth marketing, demand generation or performance marketing .
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
- Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
- Experience with lifecycle/email marketing and marketing automation.
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
- Strong product intuition and experience partnering closely with product teams.
- Ability to develop segment-specific messaging that converts
- Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.

- Excellent writing and communication skills across performance formats (ads, emails, landing pages).
- Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
- Thrives in ambiguity and a fast-moving startup environment.

Bonus Points
- Background in edtech, healthcare, or student-focused products.
- Familiarity with healthcare education (medical school, NP programs, PA programs).
- Experience in a growth-stage startup environment (Seed to Series B).

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Salary Range

$140,000 - $160,000 annual salary plus a performance-based annual bonus and stock options

Our Perks
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

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About the job
Apply before
Nov 15, 2026
Posted on
Sep 16, 2026
Job type
Full Time
Experience level
Senior Manager

Salary

Salary: $140K – $160K per year

Experience

5 years minimum

Location requirements
Suggest an edit

United States

Hiring timezones
Show UTC offsets

United States +/- 0 hours

Job categories
Demand Generation B2C Growth Marketing Performance Marketing Growth Marketing Digital Marketing Senior Demand Generation Manager Demand Generation Manager Senior Manager Of Growth Marketing Senior Growth Manager Marketing

Skills
Paid Media Google Analytics Marketing Automation Lifecycle Marketing Email Marketing Performance Marketing Demand Generation CAC LTV Funnel Analytics ROAS Ambassador Program Referral Marketing CRM Meta Ads Google Ads Landing Pages Lead Nurturing Programs Referral Programs Influencer Marketing Loops Growth Marketing Paid Acquisition

Browse similar jobs
Remote Senior Demand-Generation Jobs Remote Full Time Demand-Generation Jobs Remote Senior Demand-Generation Jobs in United States Remote Full Time Jobs in United States Remote Demand-Generation Jobs in United States

About Sketchy Group LLC

Learn more about Sketchy Group LLC and their company culture.

View company profile

Sketchy is revolutionizing the educational landscape by transforming mundane learning into vibrant visual narratives that enhance cognitive recall and understanding. Founded by a group of medical students, Sketchy emerged from the need for innovative study methods that engage students on a deeper level. With the mission to make learning unforgettable, Sketchy takes complex concepts in medicine and simplifies them into engaging visual stories that students can easily remember and integrate into their knowledge base.

At Sketchy, we leverage the ancient method of loci—utilized by the Greeks—to help students anchor their memories to visual cues. By crafting interconnected mental scenes filled with rich characters and symbols, we ensure that every learner's experience is unique and effective. This approach not only increases retention but has also been backed by research that suggests visual learning can significantly enhance brain activation when compared to rote memorization. With programs tailored for medical students, MCAT prep, and PA students, Sketchy empowers learners to achieve their academic goals while fostering a love for studying.

Apply now
Job expired?

Please let Sketchy Group LLC know you found this job on Himalayas. This helps us grow!
Apply now

About the job
Apply before
Nov 15, 2026
Posted on
Sep 16, 2026
Job type
Full Time
Experience level
Senior Manager

Salary

Salary: $140K – $160K per year

Experience

5 years minimum

Location requirements
Suggest an edit

United States

Hiring timezones
Show UTC offsets

United States +/- 0 hours

Job categories
Demand Generation B2C Growth Marketing Performance Marketing Growth Marketing Digital Marketing Senior Demand Generation Manager Demand Generation Manager Senior Manager Of Growth Marketing Senior Growth Manager Marketing

Skills
Paid Media Google Analytics Marketing Automation Lifecycle Marketing Email Marketing Performance Marketing Demand Generation CAC LTV Funnel Analytics ROAS Ambassador Program Referral Marketing CRM Meta Ads Google Ads Landing Pages Lead Nurturing Programs Referral Programs Influencer Marketing Loops Growth Marketing Paid Acquisition

Browse similar jobs
Remote Senior Demand-Generation Jobs Remote Full Time Demand-Generation Jobs Remote Senior Demand-Generation Jobs in United States Remote Full Time Jobs in United States Remote Demand-Generation Jobs in United States

Claim this profile SL Sketchy Group LLC

Company size

51-200 employees

Founded in

2013

Markets
Medical Education Test Preparation Online Learning Visual Learning Tools Higher Education Healthcare Training Cognitive Learning Digital Content Creation Edtech E Learning

Employees live in
United States

View company profile

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