Product Marketing Lead (SaaS)
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Job Title: Product Marketing Lead (SaaS)
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.
Key Responsibilities
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Own and evolve product positioning, messaging frameworks, and value propositions
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Plan and execute go-to-market strategies for new features, launches, and product updates
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Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
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Translate technical and AI-powered capabilities into clear, differentiated customer value
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Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
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Support Sales with training materials, battlecards, and enablement assets
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Conduct ongoing competitive and market research to inform strategy and positioning
Required Qualifications
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Proven experience in Product Marketing within a SaaS environment
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Strong track record as a hands-on contributor who can both own strategy and execute deliverables
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Exceptional writing, storytelling, and communication skills
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Experience collaborating closely with Product and Sales teams
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Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
Preferred Qualifications
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Experience marketing AI-powered or highly technical products
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Background in B2B SaaS, preferably in growth-stage companies
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Experience supporting Sales-led, Product-led, or hybrid GTM motions
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Exposure to agency environments or content-heavy marketing roles
Tools & Technology
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Collaboration & Documentation: Slack, Google Workspace, Notion
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Project Management: Asana, Jira (or similar)
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CRM & Sales Enablement: HubSpot, Salesforce
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Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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Originally posted on Himalayas