Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role

At Pavago , one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products .

This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth .

As the first GTM hire , you’ll have significant ownership across:

- Product positioning & messaging

- SaaS product launches

- Beta user acquisition

- Demand generation

- Growth experimentation

- Customer onboarding

- Outbound outreach

- Launch campaigns

- GTM systems & playbooks

This is not a strategy-only role . You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.

You’ll lead the launch of Product A first , then use the insights, systems, and proven processes from that launch to accelerate Product B .
What You’ll Own
SaaS Go-to-Market Strategy & Product Launch

Own the end-to-end GTM strategy for multiple SaaS products.

- Develop comprehensive product launch plans

- Define:

- Target audiences

- Ideal Customer Profiles (ICPs)

- Positioning

- Messaging

- Acquisition channels

- Onboarding journeys

- Take products from pre-launch through launch and post-launch optimization

- Coordinate launch timelines, campaigns, and stakeholders

- Continuously improve GTM strategy using customer feedback and performance data

- Apply lessons from Product A to make Product B’s launch faster and more effective

Beta User Acquisition & Early Growth

Build the initial user base required to validate and improve the products.

- Identify and recruit high-quality beta users

- Execute outreach through:

- LinkedIn

- Cold email

- Online communities

- Partnerships

- Founder networks

- Build relationships with early adopters

- Collect structured product and market feedback

- Develop systems for:

- Beta onboarding

- Activation

- Engagement

- Retention

- Identify early advocates and potential growth opportunities

Positioning, Messaging & Product Marketing

Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care .

- Create differentiated product positioning

- Develop messaging frameworks around:

- Customer pain points

- Use cases

- Value propositions

- Competitive differentiation

- Test messaging with prospective and existing users

- Refine positioning based on market response

- Maintain consistent messaging across marketing and customer-facing channels

Launch Campaigns & Demand Generation

Build and execute campaigns that generate awareness, users, and early demand.
Create and manage:

- Landing pages

- Product launch campaigns

- Waitlists

- Email sequences

- Product announcements

- Onboarding flows

- Demand generation campaigns

Personally write and optimize:

- Landing page copy

- Email copy

- Outreach messaging

- Product messaging

- User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.
Growth Experimentation & Optimization

- Develop rapid growth experiments across acquisition and activation

- Test:

- Messaging

- Channels

- Offers

- Landing pages

- Onboarding experiences

- Outreach strategies

- Analyze customer behavior and campaign performance

- Identify bottlenecks across the user journey

- Turn findings into actionable growth experiments

- Prioritize speed of learning and iteration

GTM Systems, Processes & Documentation

Turn successful experiments into repeatable systems.

- Document:

- Launch strategies

- Messaging tests

- Acquisition learnings

- Customer feedback

- Campaign performance

- Growth experiments

- Build reusable GTM playbooks

- Develop scalable launch and growth processes

- Improve execution efficiency with each product launch

What Makes You a Strong Fit
You:

- Thrive in zero-to-one startup environments

- Can operate effectively with ambiguity and limited structure

- Think strategically but are equally comfortable executing the work yourself

- Have personally helped take a SaaS product to market

- Understand how positioning, acquisition, onboarding, and retention connect

- Can write compelling marketing and product copy

- Are comfortable talking directly with prospective users

- Move quickly, test ideas, learn from data, and iterate

- Are naturally proactive, resourceful, and ownership-driven

- Prefer building systems rather than waiting for established processes

Required Experience & Skills
Experience

-
4–8 years of experience across one or more of:

- Go-to-Market Strategy

- Product Marketing

- Growth Marketing

- Demand Generation

- Product Launches

- Proven experience launching at least one B2B SaaS product from concept to market

- Experience working in an early-stage startup environment

- Experience as an early team member ( employee #1–5 preferred )

Core Skills
Strong hands-on execution across:

- SaaS product launches

- Growth campaigns

- Product positioning

- Copywriting

- Outbound outreach

- Demand generation

- Beta user acquisition

- Customer onboarding

You should also have:

- Experience building scalable GTM playbooks and launch systems

- Strong project management and prioritization skills

- Ability to manage multiple workstreams simultaneously

- Excellent written and verbal English communication

- Strong analytical and experimentation mindset

Nice to Have

- Experience with venture-backed or high-growth startups

- Product-Led Growth (PLG) experience

- Experience working directly with founders or executive teams

- Experience with:

- Lifecycle marketing

- Community-led growth

- SaaS growth loops

- User onboarding

- Familiarity with:

- HubSpot

- Apollo

- Webflow

- Notion

- Google Analytics 4 (GA4)

- Mixpanel

What a Typical Day Looks Like
You might:

- Refine the GTM strategy for an upcoming product launch

- Recruit and speak with prospective beta users

- Conduct LinkedIn and email outreach

- Write landing page and launch copy

- Build onboarding and lifecycle emails

- Review beta user feedback

- Analyze acquisition and conversion performance

- Test a new positioning or messaging angle

- Optimize a landing page or onboarding flow

- Coordinate upcoming launch milestones

- Document campaign learnings and update the GTM playbook

In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth .
Key Metrics for Success

- Beta users acquired

- Beta user activation and engagement

- Product launch execution against timelines

- User onboarding conversion

- Landing page conversion rates

- Campaign conversion performance

- Qualified demand generated

- Acquisition channel efficiency

- Speed of experimentation and iteration

- Early user retention

- Quality and scalability of GTM processes

Why This Role Stands Out

- Become the first GTM hire

- Own GTM strategy and execution from day one

- Launch two SaaS products from the ground up

- Work directly with startup leadership

- Significant autonomy and decision-making ownership

- Build the company’s GTM infrastructure rather than inherit it

- Direct impact on product adoption and company growth

- Opportunity to build repeatable launch systems that scale

Strong career progression into:

- Head of Growth

- GTM Director

- VP of Marketing

- Startup Growth Leadership

Interview Process

- Initial Phone Screen

- Spark Hire Intro Video

- Video Interview with Pavago Recruiter

- Client Interview with Marketing Leadership

- Offer & Background Verification

Apply Now

If you’ve launched B2B SaaS products from the ground up , know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.

This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.

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Originally posted on Himalayas