Product Marketing & GTM Lead
Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago , one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products .
This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth .
As the first GTM hire , you’ll have significant ownership across:
- Product positioning & messaging
- SaaS product launches
- Beta user acquisition
- Demand generation
- Growth experimentation
- Customer onboarding
- Outbound outreach
- Launch campaigns
- GTM systems & playbooks
This is not a strategy-only role . You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.
You’ll lead the launch of Product A first , then use the insights, systems, and proven processes from that launch to accelerate Product B .
What You’ll Own
SaaS Go-to-Market Strategy & Product Launch
Own the end-to-end GTM strategy for multiple SaaS products.
- Develop comprehensive product launch plans
- Define:
- Target audiences
- Ideal Customer Profiles (ICPs)
- Positioning
- Messaging
- Acquisition channels
- Onboarding journeys
- Take products from pre-launch through launch and post-launch optimization
- Coordinate launch timelines, campaigns, and stakeholders
- Continuously improve GTM strategy using customer feedback and performance data
- Apply lessons from Product A to make Product B’s launch faster and more effective
Beta User Acquisition & Early Growth
Build the initial user base required to validate and improve the products.
- Identify and recruit high-quality beta users
- Execute outreach through:
- Cold email
- Online communities
- Partnerships
- Founder networks
- Build relationships with early adopters
- Collect structured product and market feedback
- Develop systems for:
- Beta onboarding
- Activation
- Engagement
- Retention
- Identify early advocates and potential growth opportunities
Positioning, Messaging & Product Marketing
Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care .
- Create differentiated product positioning
- Develop messaging frameworks around:
- Customer pain points
- Use cases
- Value propositions
- Competitive differentiation
- Test messaging with prospective and existing users
- Refine positioning based on market response
- Maintain consistent messaging across marketing and customer-facing channels
Launch Campaigns & Demand Generation
Build and execute campaigns that generate awareness, users, and early demand.
Create and manage:
- Landing pages
- Product launch campaigns
- Waitlists
- Email sequences
- Product announcements
- Onboarding flows
- Demand generation campaigns
Personally write and optimize:
- Landing page copy
- Email copy
- Outreach messaging
- Product messaging
- User onboarding communications
Test acquisition channels and double down on what produces meaningful traction.
Growth Experimentation & Optimization
- Develop rapid growth experiments across acquisition and activation
- Test:
- Messaging
- Channels
- Offers
- Landing pages
- Onboarding experiences
- Outreach strategies
- Analyze customer behavior and campaign performance
- Identify bottlenecks across the user journey
- Turn findings into actionable growth experiments
- Prioritize speed of learning and iteration
GTM Systems, Processes & Documentation
Turn successful experiments into repeatable systems.
- Document:
- Launch strategies
- Messaging tests
- Acquisition learnings
- Customer feedback
- Campaign performance
- Growth experiments
- Build reusable GTM playbooks
- Develop scalable launch and