Paid Social Senior Manager

About Homeaglow

Homeaglow ’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services.

We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication.
Why Join Homeaglow ?
A True Startup Environment

Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture.
Sustained, Profitable Growth

Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead.
Strong Unit Economics

Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion.
Bootstrapped & Focused

No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking.
Real Economic Impact

Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than traditional hotel housekeeping roles.
Vertical Expansion Strategy

Significant opportunity to expand into adjacent services and deepen customer relationships.
Building a World-Class Team

Be part of a professional, high-caliber team scaling a category-defining platform
The context

We're building out the marketing team, and are looking for the right people who will help drive the next phase of growth - evolving from scrappy to scaling. Marketing has driven the bulk of the company's growth so far with a lean group (four of us today), leaning heavily on agencies and contractors. We're currently running ~$3.5M/month across 15 channels.
The role

We're looking for a senior, hands-on owner for our largest paid-social program: Meta on both the customer and cleaner side, plus oversight of our influencer and podcast channels. We want a seasoned in-house operator to take paid social and drive the next 2-3x of growth. The balance we need is deep, hands-on Meta expertise paired with a strategic lens on the business: someone who can run the relentless barrage of creative and audience tests while keeping an eye on LTV/CAC and whether spend is actually incremental. This person manages 7-figure monthly budgets, works day-to-day with our creative partners, and steps into a program mid-transition as we move the offer toward a free-first-cleaning, membership-first model.

Who we need: A hands-on operator who has owned 7-figure monthly Meta budgets directly, not through an agency. Someone who defaults to clean test design and real incrementality over platform-reported wins, has subscription or marketplace instincts, and runs autonomously in a remote, written-first culture. The bar is a true performance operator who can both set strategy and stay in the account, not a pure people-manager.
Where the opportunity is

- Scale Meta and carry the offer transition. Drive the next 2-3x on Meta while protecting a clean read through the move to a free-first-cleaning, membership-first offer.

- Fix the creative system (our highest-upside lever). Newly promoted ads are capturing a declining share of spend and multi-year-old incumbents dominate the top of the distribution. Build a creative testing and replacement engine that finds winners that actually beat the incumbents.

- Get a real incrementality read and scale smarter. We believe Meta is ~80% incremental but have no current conversion-lift study proving it. Stand up a clean read, test bid caps so marginal-CAC management becomes tractable, and don't take more budget without a marginal signal.

- Keep measurement honest. Clean test reads (mutually exclusive cells, learni