Senior Manager, Paid Social - Body & Skin Accounts

About iRESTORE

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, and technology-led solutions for hair regrowth, skin, and body care.

iRESTORE has been featured by leading health, wellness, and technology publications for our innovation, products, and customer impact. Explore the latest features and see why more people are paying attention to iRESTORE :

- Esquire highlighted iRestore’s innovation in the red light therapy and wellness space

- Forbes featured the iRestore Hair Growth System and its FDA-cleared red light therapy technology

- Innerbody Research published an in-depth review of the iRestore system and user experience

As we scale into a global wellness brand, we are focused on strengthening the customer journey across every touchpoint. By combining data, experimentation, creative strategy, and continuous optimization, we are building an in-house creative engine to support the next phase of customer acquisition, brand growth, and performance marketing. If you’re excited about joining a fast-growing brand making an impact in the wellness and technology space, we’d love to hear from you!

Position Overview

iRESTORE is seeking a Senior Manager, Paid Social to lead strategy, execution, and performance planning for our Body and Skin Product Categories across paid social and search, including Meta, TikTok, Google, YouTube, and emerging platforms. We’re looking for a highly analytical, hands-on operator with deep DTC experience, strong creative instincts, and a deep understanding of how social content and platform strategy intersect to drive business results. The right candidate is proactive, collaborative, and comfortable turning insights into action. This is a hands-on, in-platform role for someone who brings deep channel expertise, knows how to optimize toward performance goals, and has led creative testing and data-driven planning across social ecosystems.This role reports to the VP of Growth Marketing and partners closely with our Senior Performance Creative Manager, internal creative teams, and external agency partners.

Responsibilities:

- Own paid media strategy, execution, and performance planning for iRESTORE ’s Body and Skin product categories across Meta, TikTok, Google, YouTube, and emerging platforms.

- Manage budget pacing and optimize campaigns against revenue, ROAS, CAC, traffic, CPC, and conversion rates to achieve performance goals.

- Build and execute a testing roadmap across audiences, bidding strategies, campaign structures, creative, landing pages, and new in-platform opportunities.

- Translate performance insights into clear creative priorities, partnering with our Senior Performance Creative Manager, internal creative teams, and external agency partners on net new concepts and iterations of current ad creatives.

- Identify opportunities to unlock scale across the customer journey, including ad creative, campaign tactics, and post-click experiences.

- Develop weekly and monthly forecasts, surface risks and opportunities, and recommend budget or resource shifts to the VP of Growth Marketing.

- Measure and communicate performance using platform dashboards, Google Analytics, Google Data Studio, landing-page tools, and attribution platforms.

- Build reporting and automation systems that improve operational efficiency and enable faster, more informed decisions.

- Share learnings across Growth, Creative, and Digital Product, while staying current on platform updates, attribution, programmatic media buying, and emerging acquisition strategies.

Qualifications

- 8-10 years of DTC digital marketing experience, including at least 5 years of hands-on experience across paid social and paid search.

- Proven experience managing more than $10 million in annual media spend and scaling acquisition while maintaining performance.

- Deep platform-level expertise in Meta Ads, with the abil