Director of Performance Marketing
About Homeaglow
Homeaglow ’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services.
We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication.
Why Join Homeaglow ?
A True Startup Environment
Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture.
Sustained, Profitable Growth
Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead.
Strong Unit Economics
Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion.
Bootstrapped & Focused
No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking.
Real Economic Impact
Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than traditional hotel housekeeping roles.
Vertical Expansion Strategy
Significant opportunity to expand into adjacent services and deepen customer relationships.
Building a World-Class Team
Be part of a professional, high-caliber team scaling a category-defining platform
About the Role
This is the senior leadership role responsible for Homeaglow 's paid acquisition machine. You will set the strategy, manage the budget, build the team, and be accountable for the acquisition numbers that drive the business. You will also be responsible for continuously strengthening our measurement capabilities and pushing the function toward greater automation and efficiency.
You will work closely with Product, Engineering, Analytics, Finance, and Creative to improve every step of the customer journey, from the first ad impression through a completed booking. This is a hands-on leadership role in a remote-first company that rewards clear thinking, rigorous execution, and concise communication.
Key Responsibilities
Multi-Channel Acquisition
- Set and execute the paid acquisition strategy across search, social, affiliate, app install, direct mail, programmatic, CTV, and emerging channels.
- Think holistically about how channels work together to move customers from discovery to booking, and allocate investment accordingly.
- Continuously evaluate the channel mix: identify what to scale, what to test, and what to cut based on performance data and incrementality signals.
- Own acquisition strategy for both sides of the marketplace (consumers and cleaners), tailoring channel selection, messaging, and targeting to the distinct economics and behaviors of each audience.
Making Performance Legible
- Build and refine our measurement infrastructure in partnership with the Analytics team, covering attribution, incrementally testing, and LTV-based cohort analysis.
- Ensure that every significant spend decision is backed by a clear understanding of true channel contribution, not just platform-reported numbers.
- Develop and maintain a CAC model that gives visibility into cost efficiency by channel and customer segment, including how marginal costs shift at higher spend levels.
Budget Ownership and Financial Rigor
- Directly manage the performance marketing budget, including how dollars are distributed across channels, when to move money, and how the spend tracks against plan.
- Establish a regular review rhythm with Finance and marketing leadership: daily monitoring, weekly performance check-ins, and monthly investment reviews that connect spend to acquisition volume, CAC, and customer value.
- Reallocate budget