Performance Marketing Director
About Enfuce :
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Founded in 2016, Enfuce is a female-founded and led global payments partner solving payments complexity for ambitious brands, banks and fintech leaders. Born in the Nordics and built for the world, Enfuce combines deep payments expertise with cloud-native technology to help customers launch and scale with confidence.
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Enfuce is a strategic issuing and licensing partner delivering premium, flexible payment programmes across consumer, commercial and B2B use cases. Built for fast launch and trusted scale, Enfuce designs, launches and runs card programmes supporting debit, credit, prepaid, fleet and fuel propositions, alongside digital wallets and card scheme connectivity.
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Enfuce combines cloud-native issuing, embedded compliance and fraud intelligence to deliver velocity with control. Its modular technology and in-house expertise enable customers to create tailored payment solutions that are flexible, scalable and secure.
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As a regulated payments partner, Enfuce holds Electronic Money Institution licences from both the Finnish Financial Supervisory Authority and the UK Financial Conduct Authority and is a principal member of Visa and Mastercard. Its PCI-DSS-certified, cloud-native platform is designed for enterprise-grade reliability and global scalability, with 99.999% platform uptime.
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Enfuce has raised €73.5 million in funding and has received industry recognition including Fintech of the Year and Best ESG Campaign at the 2024 European Fintech Awards.
About The Role:
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We're looking for a Director of Performance Marketing to lead and scale Enfuce 's digital growth engine. You'll own the strategy and execution behind the programmes that generate and accelerate pipeline across our enterprise and mid-market segments, spanning paid media, website performance, organic and AI-driven discovery, database marketing and full-funnel optimisation.
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This is both a strategic and hands-on leadership role. You'll lead a growing performance marketing team, manage significant channel investment and have the autonomy to test, optimise and reallocate spend based on commercial performance. You'll also help ensure Enfuce stays ahead of changing B2B buying behaviour, particularly as enterprise buyers increasingly use LLMs and AI-powered search as part of their research and evaluation journey.
What You'll Be Doing:
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Own the strategy and execution across digital performance and online channels to generate and nurture marketing-sourced pipeline across enterprise and mid-market segments.
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Lead, mentor and develop a high-performing performance marketing team, currently consisting of two FTEs and freelancer support, with scope to grow.
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Take full ownership of the Enfuce website as a demand engine, covering user experience, conversion rate optimisation, SEO, content performance and analytics.
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Develop Enfuce 's approach to the emerging agentic buyer journey, ensuring our digital presence is optimised for both human buyers and AI-driven discovery.
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Own our strategy for visibility, citation and authority across LLMs, AI search, traditional search, high-intent communities and relevant category review platforms.
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Lead paid media strategy across search, social, retargeting, programmatic, syndication and ABM, ensuring investment is focused on channels delivering measurable pipeline and ROI.
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Manage agency partners across paid search, GEO, SEO and LinkedIn, setting clear briefs, performance targets and commercial outcomes.
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Own database-driven marketing programmes using segmentation, lead nurturing, intent data and marketing automation to increase engagement and conversion.
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Partner with Marketing Operations to understand funnel performance, pipeline contribution and marketing ROI, continuously improving conversion throughout the buyer journey.
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Drive experimentation across paid and owned channels, testing new formats, technologies, AI tooling and approaches to improve performance and effic