Paid Media Specialist - Meta & Google Ads

Salary: R29 000 per month

We are looking for an experienced Paid Media Specialist to take ownership of paid acquisition across Meta and Google Ads for a portfolio of founder-led direct-to-consumer brands.

This is a senior, hands-on role for someone who combines strong platform expertise with commercial and strategic thinking. You will not simply be executing campaign briefs or making routine optimisations. You will be expected to understand each client's business, identify opportunities, challenge existing approaches where appropriate, and proactively recommend what should happen next.

The ideal person has significant experience managing paid media accounts and has developed the judgement that comes from seeing campaigns perform across different conditions, budgets and stages of growth.

You should be equally comfortable developing a paid media strategy, restructuring a Google Ads account, analysing Meta performance, proposing a testing roadmap and explaining your recommendations clearly to a founder or client.
Requirements
Key Responsibilities
Paid Media Strategy

- Own paid media strategy across a portfolio of approximately 4–5 client accounts .

- Develop channel strategies based on each client's commercial objectives, customer journey, product mix and average order value.

- Identify the biggest opportunities and performance constraints within client accounts.

- Recommend appropriate budget allocation across Meta and Google.

- Balance short-term revenue generation with longer-term customer acquisition and brand-building objectives.

- Develop clear 30-, 60- and 90-day plans for new and existing client accounts.

- Proactively identify opportunities rather than waiting for detailed instructions or briefs.

Google Ads

Manage and optimise Google Ads activity including:

- Search campaigns

- Shopping campaigns

- Performance Max

- Brand and non-brand search

- Remarketing

- Audience strategies

- Feed-led performance activity

Responsibilities will include:

- Campaign and account restructuring where required.

- Search term and keyword analysis.

- Budget and bidding optimisation.

- Performance Max optimisation.

- Product and Shopping analysis.

- Conversion tracking and attribution analysis.

- Identifying inefficiencies and opportunities to scale.

- Developing and implementing testing roadmaps.

Meta Advertising

Manage and optimise Meta advertising including:

- Advantage+ Shopping campaigns

- Prospecting campaigns

- Retargeting

- Creative testing

- Audience testing

- Campaign structure and optimisation

You will work closely with clients and creative teams to identify which messaging, formats, products and creative concepts should be tested.

You should be able to distinguish between a media buying problem, a creative problem and a wider commercial or conversion issue.
Performance Analysis

- Regularly analyse campaign performance across Meta and Google.

- Diagnose what is working, what is underperforming and why.

- Identify what additional data is required to make informed decisions.

- Prioritise recommendations according to likely commercial impact.

- Monitor metrics such as ROAS, CPA, CAC, conversion rate, CTR, CPC and revenue.

- Look beyond platform metrics to understand the broader commercial impact of paid media activity.

- Turn performance data into clear actions and recommendations.

Testing & Optimisation

Build structured testing plans across areas such as:

- Creative

- Messaging

- Offers

- Audiences

- Campaign structures

- Landing pages

- Search strategy

- Budget allocation

- Bidding

- Product segmentation

Every test should have a clear rationale, success metric and next action.
Client Communication
This is a client-facing role.
You will be expected to:

- Communicate campaign performance clearly and confidently.

- Explain complex paid media concepts in simple commercial language.

- Present recommendations to founders and senior stakeholders.

- Participate in clie