Ecommerce Manager

Ecommerce Manager – Shopify, Paid Media, CRO & Retention Position Type: Full-Time, Remote Working Hours: AEST Business Hours About the Role At Pavago , one of our clients is hiring an experienced Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing consumer brand. This is not simply a paid media role. You’ll be responsible for performance across the full ecommerce customer journey — acquisition, conversion, retention, merchandising, and customer experience . You’ll work hands-on across: - Shopify - Meta Ads - Google Ads - Conversion Rate Optimization (CRO) - Klaviyo - Ecommerce analytics - Creative performance - Technical SEO - Customer retention Success will be measured by overall business outcomes including revenue growth, conversion rate, AOV, LTV, retention, ROAS, and CPA — not advertising metrics alone. A dedicated creative team will produce design assets and content, but you’ll actively influence creative strategy by identifying winning messaging, customer motivations, and performance trends. If you understand ecommerce as an interconnected growth system and know how to turn customer and performance data into measurable revenue growth, this role is a strong fit. What You’ll Own Ecommerce Growth & Store Performance Own overall ecommerce performance and identify growth opportunities across the entire funnel. You’ll: - Analyze acquisition, conversion, retention, merchandising, and customer experience. - Identify bottlenecks and opportunities using customer and performance data. - Develop initiatives to increase: - Revenue - Conversion Rate - Average Order Value (AOV) - Customer Lifetime Value (LTV) - Repeat Purchase Rate - Monitor customer behavior throughout the purchase journey. - Translate performance data into clear growth initiatives. - Present recommendations and opportunities directly to leadership. Shopify Store Optimization & CRO Take hands-on ownership of the Shopify storefront and conversion experience. Optimize: - Product pages - Collection pages - Landing pages - Navigation - Merchandising - Mobile and desktop experiences - Cart and checkout flows Develop and execute CRO initiatives involving: - Offers - Bundles - Upsells - Cross-sells - Product positioning - Purchase flows - Landing-page experiences Use behavioral data to identify friction and improve the customer journey. Implement theme-level Shopify improvements where appropriate and collaborate with developers on more advanced functionality or technical enhancements. Paid Media – Meta & Google Ads Own and optimize ecommerce acquisition across Meta Ads and Google Ads . Manage: - Meta prospecting campaigns - Retargeting campaigns - Custom and lookalike audiences - Google Search - Google Shopping - Performance Max - Budget allocation and scaling You’ll: - Build campaign structures and testing frameworks. - Monitor performance and identify optimization opportunities. - Scale profitable campaigns. - Improve ROAS and reduce CPA. - Upload and manage creative assets produced by the creative team. - Maintain accurate pixels, Conversion APIs, events, and attribution. - Allocate acquisition budgets based on overall business performance. Creative Strategy & Performance Use performance data to influence creative direction. You’ll: - Analyze creative performance across advertising and onsite experiences. - Identify winning: - Hooks - Messaging - Offers - Customer pain points - Creative angles - Develop structured creative testing hypotheses. - Identify creative fatigue and new testing opportunities. - Provide clear, data-backed briefs and recommendations. - Collaborate with designers, copywriters, and content creators. You are not expected to personally produce every creative asset, but you should understand why creative performs and what should be tested next . Klaviyo, Lifecycle & Retention Marketing Own the performance and optimization of cu