Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)
About the Role

We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth .

If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates , this role is for you.
Responsibilities
Strategy & Planning

- Develop and execute paid advertising strategies aligned with business goals

- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels

- Conduct audience research, keyword analysis, and targeting strategy

- Forecast budgets and expected performance with marketing leadership

Campaign Management & Optimization

- Create, test, and optimize ad creatives, copy, and landing pages

- Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS

- Run structured A/B tests to improve performance

- Use automation features such as Performance Max and Dynamic Search Ads

- Continuously improve conversion rates and campaign efficiency

Collaboration & Coordination

- Work with content, design, and analytics teams to ensure campaign alignment

- Align paid media efforts with overall marketing and brand strategy

- Stay updated on platform features and coordinate with platform representatives

Analytics & Reporting

- Track and analyze campaign performance across platforms

- Prepare weekly and monthly performance reports

- Identify trends and provide actionable insights and recommendations

- Refine targeting, creative, and budget allocation based on data

Requirements

- Proven experience managing paid ad campaigns (Google Ads and Meta required)

- Strong understanding of PPC metrics, attribution models, and conversion tracking

- Hands-on experience with:

- Google Analytics

- Google Tag Manager

- Strong analytical skills with the ability to make data-driven decisions

- Excellent communication, organization, and project management skills

- Comfortable working remote during U.S. business hours

Nice to Have

- Experience with additional platforms ( YouTube, LinkedIn Ads, TikTok Ads )

- Familiarity with automation tools, scripts, and dynamic campaigns

- Experience with landing page optimization and funnel strategy

- Experience managing ad budgets of varying sizes

- Knowledge of remarketing and multi-touch attribution

Tools & Tech

- Google Ads

- Meta Ads (Facebook/Instagram)

- LinkedIn Ads

- Google Analytics

- Google Tag Manager

- Paid media and reporting tools

Why Join

- Own and scale paid acquisition campaigns across multiple platforms

- Direct impact on revenue, leads, and ROI growth

- Work in a data-driven, performance-focused environment

- Opportunity to test, experiment, and optimize at scale

- Fully remote role with strong ownership and autonomy

What Success Looks Like

- Improved ROAS, CPA, and campaign efficiency

- Consistent growth in leads and conversions

- Effective use of ad budgets

- Strong reporting and actionable insights

- Continuous optimization and performance improvements

Apply Now

If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns , we’d love to hear from you.

Apply now and drive measurable growth through paid marketing.

Originally posted on Himalayas