Outbound GTM Lead | South Africa

HireHawk is a fast-growing staffing and recruitment solutions company helping businesses build high-performing teams through both onshore and offshore hiring support. We partner with companies across multiple industries to solve hiring challenges, improve recruiting efficiency, reduce operational friction, and connect them with rigorously vetted talent.

HireHawk goes beyond traditional staffing by supporting the full hiring infrastructure companies need to scale, including recruiting, talent sourcing, payroll coordination, compliance support, onboarding workflows, and ongoing workforce management.
About the Role

This is a hands-on outbound GTM and sales execution role for someone who can build, manage, and continuously improve a scalable outbound engine.

The Outbound GTM Lead will own the infrastructure, workflows, and day-to-day systems required to keep HireHawk ’s SDR team operating at full capacity. This includes lead list creation, prospect segmentation, contact enrichment, Apollo workflows, call prioritization, CRM processes, SDR enablement, call review, outbound reporting, and multichannel campaign development.

The immediate priority for this role is to strengthen and scale HireHawk ’s phone-based outbound motion by ensuring SDRs consistently have high-quality, relevant prospects to call, clear scripts and qualification criteria, structured follow-up processes, and actionable coaching based on call performance.

As the outbound engine matures, this role will also build and optimize additional outbound channels, including email and LinkedIn, to support or independently generate qualified opportunities.

This is not a pure marketing role and not a traditional Account Executive role. The focus is on building the systems, processes, messaging, and SDR execution required to generate more qualified meetings and create a predictable outbound pipeline.

The Outbound GTM Lead will work closely with SDRs, sales leadership, and account management to ensure HireHawk ’s outbound motion is structured, measurable, repeatable, scalable, and aligned with our staffing and recruitment services.
Responsibilities:
Outbound Infrastructure & List Building

- Build, optimize, and manage HireHawk ’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems.

- Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution.

- Develop high-quality prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need.

- Ensure SDRs consistently have sufficient volumes of high-quality, phone-ready prospects to maintain strong daily calling activity.

- Build repeatable systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs.

- Continuously improve list quality based on connect rates, conversation quality, meeting conversion, and SDR feedback.

- Identify and test new prospecting signals, data sources, and enrichment methods that improve outbound performance.

SDR Enablement & Call Performance

- Partner closely with SDRs to improve daily outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion.

- Regularly review SDR call recordings and live call performance to identify opportunities for improvement.

- Provide actionable feedback and coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion.

- Develop and continuously improve cold-call scripts, talk tracks, objection-handling frameworks, and follow-up cadences.

- Track recurring objections and market feedback and use those insights to improve targeting, messaging, scripts, and campaign strategy.

- Help establish realistic activity and conversion benchmarks for SDR performance.

- Build repeatable SDR playbooks, SOPs, workflows, training mate