Marketing Lead, Europe

At In Tandem , we build technology that helps families manage everyday routines and navigate life’s biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods. We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments. If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter.

OurFamilyWizard is the platform separated and co-parenting families rely on to communicate, share schedules, and manage expenses with less conflict. Millions of parents use it, and family-law professionals and courts recommend it. OurFamilyWizard is already live in France, with strong early results and ambitions to expand across Europe. We’re looking for the person who will build on those results and lead OurFamilyWizard’s marketing across the region. This is the first dedicated marketing role for the European market, and it’s a big one. Starting with France, you’ll own how OurFamilyWizard grows across both sides of our model, in a market with its own legal system, its own vocabulary for separation, and its own ideas about co-parenting. On the professional side (B2B2C), you’ll market to the family-law attorneys, mediators, and notaires who refer parents to us, so that more of them do. On the consumer side (B2C), you’ll drive the acquisition funnel that turns co-parents into subscribers, working directly with the D2C leads who run that engine for us in the US. Our sales team in France, which owns the professional relationships, reports to our Chief Revenue Officer, and you’ll work hand in hand with them: you generate the demand and give them the tools to close it. At the start, you’ll be hands-on across all of it. As the market grows, you’ll build the marketing team to grow with it.

What you'll accomplish:

-
Lead the marketing strategy for Europe, starting with France. Decide how OurFamilyWizard reaches families and professionals in each market, agree on the acquisition goals with leadership, and be the person accountable for hitting them.

-
Grow the professional channel through marketing (B2B2C). Family-law attorneys, mediators, and notaires are how many families find us. Your job is to reach them and make them advocates—through content, events, co-marketing, referral programs, and professional partnerships—so they send more parents our way. In France you’ll do this alongside our in-country sales team, who hold the direct relationships. In new markets, you’ll help define what that channel looks like before there’s a team on the ground.

-
Drive consumer acquisition across Europe (B2C). You’re responsible for the funnel in each market—the App Store, paid acquisition, partnerships, and content—starting with France, and you’re genuinely good at it. Our Growth, Lifecycle, Content, Design and Product leads in the US run a strong D2C engine, and you’ll work with them closely, adapting what already performs, and sharing what Europe needs that they don’t have yet. You set the direction, make the calls, and when you need to, you get into the tools and execute the work yourself.

-
Make the work feel local, not translated. Decide how OurFamilyWizard talks about separation and co-parenting in each market, starting with France—the vocabulary families actually use, what reads as supportive rather than intrusive, and how professionals there expect to be approached. Brief the US teams on that context so what they build for Europe lands.

-
Be the marketing voice of Europe inside In Tandem . Bring these markets back to product, marketing, and leadership, and make the case for what the region needs to succeed.

- Build the marketing team as the region earns it.

Who you