Director of Growth Product & Monetization
At In Tandem , we build technology that helps families manage everyday routines and navigate life's biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods.
We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments.
If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter.
OurFamilyWizard serves hundreds of thousands of families navigating separation, divorce, and shared custody — and the way families find us is unlike most consumer products. Some arrive on their own. Others come through a trusted attorney, therapist, or mediator. Some are directed here by a court. Each path carries different intent, trust, and urgency, and turning that distinctive multi-channel model into lasting customer value is the core of this opportunity.
As Director of Growth Product & Monetization , you'll own OurFamilyWizard's growth strategy end-to-end — reporting to the Chief Product Officer and working in close partnership with Marketing on acquisition, lifecycle, and brand. Success means moving the metrics that matter — conversion rate, renewal, ARPU, and revenue — and what makes those outcomes genuinely exciting is how directly they map to mission: more families converting means more families getting the support they need. And with success here, there's real opportunity to shape growth and monetization across the broader In Tandem portfolio.
This is a hands-on individual contributor role with real organizational reach. You'll align Product, Marketing, Engineering, and Data around shared priorities and stay close enough to the work to turn strategy into experiments and results. You'll use AI as a real execution lever, moving faster on research, modeling, and experimentation than a traditional growth function could.
What you will accomplish:
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Growth Strategy & Execution: Set OurFamilyWizard's conversion and monetization priorities and drive execution across direct-to-consumer, professionally referred, and court-directed journeys—recognizing that each audience enters with different intent and needs.
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Growth Operating System: Establish shared metrics, a high-velocity experiment portfolio, and a regular growth review that helps teams learn quickly, make tradeoffs, and act on results.
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Product & Marketing Alignment: Connect acquisition strategy and CAC with activation, conversion, engagement, and retention so OurFamilyWizard invests in customers it can serve well over time.
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Pricing & Monetization: Lead pricing, packaging, and new-product monetization across app stores and web. Evaluate tier value, upgrade paths, and price changes using customer insight, unit economics, and OurFamilyWizard’s responsibility to families.
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Professional Referral Growth: Deepen engagement and referrals across attorneys, mediators, therapists, custody evaluators, and courts. Improve the path from recommendation or mandate to sustained customer value, and partner on pro product strategy to advise on price/value and monetization of new products.
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Scalable Growth Foundations: Partner with Data, AI, Marketing, and Engineering to strengthen experimentation, instrumentation, segmentation, and lifecycle capabilities. Build a repeatable approach to international expansion and an agile conversion funnel tech stack—with foundations designed to scale across brands.
Who you are:
- A mission-connected operator who connects growth to real-world impact and cares about what happens to the families using OurFamilyWizard.
- A hands-on strategist who loves being close to the work—establishing playbooks, building learning foundations, and turning strategy into e