Marketing & GTM Ops Specialist

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.
⚙️ TL;DR (The Essentials)

Role: Marketing & GTM Ops Specialist
Seniority Level: Intermediate
Type: Individual Contributor
Languages: English (main) / Portuguese, Spanish, Italian or German a plus.
Main Tools: Clay, Lemlist, HubSpot, Apify, Segment, or BigQuer, N8N, Make, Amplitude
Location: Remote (Europe)
Compensation:

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Base Salary: €30,000 – €38,000

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Equity: Yes – Stock Options under our Equity Incentive Plan

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Benefits: you can check them below (at the end of the page)

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Contract Type: Permanent

⚠️ How to Apply

Important: Only applications submitted through this method will be considered.

This role is for builders. So we’re not asking for a traditional CV.

Go to and figure out how to apply. 😉

We’re intentionally leaving some of the process for you to discover — after all, figuring things out is kind of the point of this role.
💥 Your Impact

This role builds and owns the systems that make Coverflex 's GTM engine scale, including automations, AI workflows, integrations, and data flows across four markets: Portugal, Italy, Spain and Germany.

Every SQL generated by automated outbound, every self-service signup driven by a growth experiment, and every hour of manual GTM work eliminated runs through infrastructure this person builds. It’s the difference between growth that scales with headcount and growth that scales with systems.

You’ll know you’re successful when, after 90 days, you’ve:

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Built and shipped GTM systems that generate or influence SQLs across our markets

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Launched growth experiments and automated flows that drive qualified signups

How we’ll measure success:

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Main KPI 1: SQLs — generated or influenced by motions such as referrals, partners, automated outbound and GTM systems across markets

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Main KPI 2: Signups — self-service signups driven by growth experiments and automated flows

⚡ Reality Check - What Makes This Role Hard

Let's be real — here's what makes this role challenging:

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Breadth: you'll sit at the intersection of Growth, GTM, Ops, Data and AI, supporting Marketing, Sales and Product across four markets — each with different funnels, systems and data quirks.

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There is no playbook. Many of the systems you'll build will start from scratch, so you'll need to own problems end to end rather than wait for detailed tickets or specifications.

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Reliability matters. These automations support revenue-critical processes, so a workflow that silently breaks can mean lost pipeline, missed opportunities or bad data.

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The tooling landscape moves fast. You'll need to evaluate, adopt or kill tools quickly without chasing shiny objects — and when the right tool doesn't exist, you'll be expected to build the solution yourself.

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You'll constantly translate between technical and non-technical stakeholders. The systems you build only create leverage if the teams using them trust them, understand them and can rely on them.

This is not a role where you'll spend your time simply maintaining campaigns or optimising existing workflows. You'll be expected to spot opportunities, build solutions and make systems better.
👤 You
Must-haves

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Experience in GTM Engineering, Growth Ops, marketing or sales automation

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Strong experience with n8n or similar workflow builders

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Experience connecting systems through APIs, webhooks, OAuth, and custom integrations

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Hands-on knowledge of LLMs, prompt engineering, AI agents, and AI workflows

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Familiarity with concepts like RAG and MCP

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A strong understanding of how Marketing, Sales, Growth, and Ops work together

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A business