Manager, Paid Social (B2B)
This is a remote role, required to work in EST hours.
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
Who We're Looking For
As a member of the Media Team at Marketbridge, the Manager, Paid Social will contribute to:
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Paid social campaign strategy, with a focus on B2B and account-based marketing
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Media planning, budget management, and pacing
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Hands-on paid social campaign build, execution, and daily optimization
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Reporting, data visualization, and translating performance into recommendations clients can act on
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Client success (in an individual contributor capacity)
Our team contributes to Marketbridge by providing strategic guidance to our clients and internal team members about the best way to approach a client challenge or objective from a paid social lens. We also are heavily involved in Marketbridge business development throughout the sales process when pitching/scoping prospective clients.
You must be:
Nimble: Be able to get up to speed on a project quickly and always deliver on time.
Collaborative: Marketing problem solving takes working with other departments to get the right information and execute in the right way.
Curious: Consistently learning and seeking innovation. Specifically we are looking for someone who is curious about how AI can improve social media strategy - using sound judgment to ensure outputs remain accurate, brand-appropriate, and strategically grounded.
Surprising: Always bringing ideas to the table that clients wouldn't have thought of.
Proactive: Ask questions, wonder "what if," and challenge the expected.
Passionate: We care about the work we do, but also who we're doing it for. We constantly optimize to ensure we are delivering results.
Detail Driven: Details aren't small. They make or break the entire project. We hold ourselves to the highest standards.
A Team Player: We pride ourselves on being fun to work with so that people look forward to working with us—both outside and inside the agency.
Responsibilities
As a Manager, Paid Social in the agency, you'll be responsible for helping the Media Team successfully deliver their contributions to client projects. This is a hands-on-keyboard role: you will personally build, launch, and optimize the campaigns you strategize.
Day-to-day responsibilities include:
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Building and launching paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA
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Managing daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing
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Monitoring pacing against flighted budgets and flagging over/under-delivery early, with a clear recommendation attached
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Developing and executing paid social strategies for clients, including account-based programs targeting defined account lists and buying committees
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Owning the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary
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Partnering with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms
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Proactively bringing new ideas and test plans to clients
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Prioritizing projects so that all deadlines are met*
Qualifications
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3-5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook. Reddit experie