Account Director, Integrated Media
This is a remote role, required to work in EST hours.
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
Who We're Looking For
Marketbridge is seeking an Account Director, Integrated Media to lead the client relationship for a large, complex B2B account with multiple media activations and workstreams running across the business.
This role requires strong agency account leadership and deep integrated media experience. You will not be responsible for executing campaigns in platform, but you should understand how media strategy, planning, activation, optimization, measurement, creative, data, and technology come together to deliver against client goals.
You will serve as a senior client partner, helping connect multiple teams and activations to the bigger picture, translating business priorities into clear direction, and ensuring the work remains strategically aligned, commercially sound, and well coordinated.
You will work closely with Client Success leadership and partner across Media, Strategy, Creative, Analytics, Technology, and Project Management to deliver an integrated program for a large enterprise technology client.
Responsibilities
-
Own the overall health and strategic direction of a large enterprise client relationship, ensuring Marketbridge's work remains aligned to the client's business, marketing, and growth objectives
-
Serve as a senior strategic advisor to Director- and VP-level client stakeholders, bringing proactive recommendations and clear points of view
-
Lead across multiple paid media and integrated marketing activations, ensuring workstreams remain connected to the broader client strategy
-
Bring strong media fluency to conversations around channel roles, investment strategy, activation, optimization, performance, and measurement
-
Translate complex client challenges into clear direction for internal teams, bringing together the right capabilities across Media, Strategy, Creative, Analytics, Data, and Technology
-
Ensure media recommendations are connected to the broader marketing strategy rather than treated as standalone activations
-
Anticipate client needs, dependencies, risks, and decision points, engaging the right internal teams before issues become escalations
-
Lead senior client meetings, business reviews, strategic planning conversations, and difficult discussions with clarity and confidence
-
Partner closely with Project Management on scope, timelines, resources, budgets, and delivery health while maintaining clear accountability for client strategy and commercial direction
-
Maintain oversight of account financial health, including forecasting, scope management, profitability, and commercial risk
-
Identify opportunities to expand the client relationship by connecting emerging needs to additional Marketbridge capabilities
-
Lead multidisciplinary account teams by providing clear priorities, context, and strategic direction
-
Coach and develop account team members while creating alignment across Client Success, Project Management, Media, Strategy, Creative, and Analytics
Qualifications
-
8+ years of account management, client leadership, or integrated marketing experience within an agency or similar client-service environment
-
Strong integrated media experience is required, including experience leading complex, multi-channel paid media programs
- Agency experience is required
- B2B marketing experience is required
-
Experience leading