Global Digital Marketing Manager - B2B (Fulltime/Remote/Freelance)

The Role:

You’ll play a pivotal role in delivering the full suite of digital marketing channels, with a key focus on Social Media Strategy (both Organic & Paid), while supporting SEO, Paid Social, Affiliates & Display across all our markets.

This is the perfect chance for someone with experience working within B2B Sector managing performance campaigns to take a step up and make an impact on our global online business. You’ll be commercially savvy, enthused by the idea of making your mark on a busy digital department and unquestionably someone who has a passion for all things digital.
Responsibilities:

- Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.

- Innovate a strategy that aligns with our company's new division. Must react quickly to new trends and be results-driven.

- Plan and execute all digital marketing, including SEO, marketing database, email, social media in order to drive relevant traffic to our website.

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Manage the online presence of the new division. Use social networking tools such as Facebook, Twitter and Google+ to engage with consumers in real time and be responsible for this communication

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with influencers

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Manage the day-to-day e-commerce experience across desktop, mobile site and Social Media Channels to support the overarching digital and e-commerce strategy

- Collaborate with developers to improve website capabilities and performance

- Ensure the user experience is technically flawless, and the brand is properly represented across all channels

- Manage product inventory and merchandising across the e-commerce experience

- Manage all e-commerce activities to ensure the brand is consistently presented across all digital channels

- Create a superior customer experience by working with the Operations and Finance teams

- Troubleshoot e-commerce issues and solicit customer feedback to improve service and digital experience

- Optimization of sales and increase conversion rates

- Partner with cross functional teams to drive business and execute new business strategies

- Maintain and create processes documentation to drive team efficiencies

- Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met

- Share concepts with CEO to gain alignment

- Measure and report on success of initiatives and campaigns

- The ability to bring new and fresh thinking to help the new division drive social growth in relevant new channels – broad based thinker with global exposure and insights

- Resources to help us drive content expansion to drive optimization and new ways to bring digital-first mentality to the brand

- Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.

- Must be accountable and organized with the ability to handle a multitude of projects.

- Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details.

- Bachelor/Master’s degree in marketing or a related field

- 5+ years related experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Must be very effective at copywriting

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariat