LinkedIn Ads Specialist

LinkedIn Ads Specialist (B2B Paid Media) – Remote

LinkedIn Campaign Manager | B2B Lead Generation | Paid Social | EST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Standard Time (EST)
About the Role

At Pavago , one of our clients is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale high-performing LinkedIn advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts , helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with LinkedIn Campaign Manager , and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.
What You’ll Own
Campaign Strategy & Execution

- Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.

- Develop audience targeting strategies based on client objectives and buyer personas.

- Create campaign structures aligned with lead generation and brand awareness goals.

- Test multiple ad formats, messaging, creatives, and offers to maximize performance.

- Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

- Monitor campaign performance daily and implement data-driven optimizations.

- Adjust bids, budgets, audience targeting, placements, and creatives to improve results.

- Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.

- Scale high-performing campaigns while maintaining efficiency.

- Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

- Prepare weekly and monthly campaign performance reports.

- Analyze key metrics and translate data into actionable recommendations.

- Monitor campaign performance using metrics including:

- Lead Volume

- Lead Quality

- Cost Per Lead (CPL)

- Click-Through Rate (CTR)

- Conversion Rate

- Return on Ad Spend (ROAS)

- Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

- Partner closely with clients to understand business objectives and campaign goals.

- Provide proactive recommendations to improve campaign performance.

- Communicate campaign updates, performance trends, and optimization strategies professionally.

- Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

- Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.

- Research emerging B2B advertising trends and best practices.

- Test new campaign formats, bidding strategies, and audience segments.

- Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements
Must-Have Qualifications
Experience

- 2+ years of experience managing paid digital advertising campaigns.

- Proven hands-on experience with LinkedIn Campaign Manager .

- Experience managing multiple client accounts simultaneously.

- Experience running B2B lead generation campaigns.

Technical Skills

- Strong understanding of LinkedIn advertising strategy and optimization.

- Experience with audience segmentation and targeting.

- Strong analytical skills with the ability to interpret campaign data.

- Excellent reporting and presentation skills.

- High attention to detail and strong organizational abilities.

- Excellent written and verbal English communication skills.

- Ability to work remotely during U.S. EST business hours.

Nice-to-Have

- Experience with Google Ads, Meta Ads, or other paid advertising platforms.

- Agency or client-facing experience.

- Experience managing larger advertising budge