Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role

At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels .

This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.

You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates .

You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.

If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management

- Build, launch, and manage campaigns across:

- Google Ads

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- Other relevant paid channels

- Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth

- Develop and test audiences, messaging, creatives, and campaign structures

- Manage campaign budgets, bidding strategies, targeting, and placements

- Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

- Monitor campaign performance and optimize accounts regularly

- Improve key metrics including:

- Return on Ad Spend (ROAS)

- Cost Per Acquisition (CPA)

- Cost Per Lead (CPL)

- Click-Through Rate (CTR)

- Conversion Rate

- Identify underperforming campaigns and implement improvements

- Test new channels, audiences, formats, and acquisition strategies

- Scale successful campaigns based on performance data

A/B Testing & Experimentation

- Develop and execute structured tests across:

- Ad creatives

- Copy and messaging

- Audiences

- Landing pages

- Offers

- Bidding strategies

- Analyze test results and identify winning variations

- Use campaign learnings to continuously improve acquisition performance

Analytics, Attribution & Conversion Tracking

- Track campaign performance using:

- Google Analytics

- Google Tag Manager

- Advertising platform dashboards

- Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates

- Maintain accurate conversion tracking and attribution

- Analyze funnel performance from ad click through conversion

- Troubleshoot tracking issues and data inconsistencies

- Identify performance trends and growth opportunities through campaign data

Funnel & Conversion Optimization

- Understand the full customer acquisition journey from impression to conversion

- Identify funnel drop-offs and recommend improvements

- Collaborate with marketing and sales teams to improve lead quality

- Support landing page and conversion rate optimization initiatives

- Ensure paid acquisition campaigns align with revenue and business growth objectives

Reporting & Performance Insights

- Prepare weekly and monthly campaign reports

- Translate performance data into clear, actionable recommendations

- Monitor budget utilization and campaign efficiency

- Identify opportunities to scale profitable campaigns

- Communicate performance trends, challenges, and recommendations to stakeholders

Creative & Cross-Functional Collaboration

- Partner with designers and content teams on advertising assets

- Provide data-backed feedback on:

- Ad creative

- Copy

- Offers

- Landing pages

- Collaborate with sales teams to understand lead quality and downstream conversion

- Help align paid acquisition with broader marketing initiatives

Requirements

- 3+ years of hands-on performance marketing or paid media experience

- Proven experience managing campaigns a