Healthcare Segment Marketing Manager

As the Healthcare Segment Marketing Manager, you will own the Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace’s corporate Healthcare narrative and ensuring consistency across regions in partnership with International Marketing.

This senior individual contributor translates business and sales priorities into integrated, account- and pipeline-focused marketing programs spanning ABM,fieldand executive engagement, digital, content, industry communities, and strategic alliances. The role partners closely with Sales and cross-functional Marketing teams to generate qualified demand, create and influencepipeline, accelerate priority accounts, and strengthen Rackspace’s position within the Healthcare market.

You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes.

Work Location : United States of America
- Seattle, WA area is preferred
- If located near the Rackspace headquarters in San Antonio, TX, you’ll work a hybrid schedule… two days in the office and three days working from home.
·If not located near San Antonio, TX, you may work 100% remotely.
Travel
Domestic travelrequiredto support healthcare community events and alliance/field presence up to 30%
Sponsorship
This role is not sponsorship eligible.
Candidates need to be legally allowed to work in the US for any employer
Critical Competencies
- Excellence: Demonstratesstrong ownership, accountability, and execution discipline, consistently translating strategy into high-quality programs and measurable business outcomes.

- Customer-driven: Maintainsa deep understanding ofHealthcarecustomer priorities, buyer needs, and market dynamics, using those insights to develop relevant programs that strengthen engagement and support pipeline growth.

- Expertise:Applies strong B2B marketingexpertiseacross segment marketing, ABM, demand generation, field marketing, content, and partner activation, while continuously building knowledge of the Healthcare market and Rackspace solutions.

- Agility: Operateseffectively in a fast-changing, matrixed environment, adapting quickly to shifting business priorities whilemaintainingfocus, sound judgment, and execution momentum.

- Compassion: Builds trusted, collaborative relationships across Sales, Marketing, partners, agencies, and external communities, fostering productive working relationships even in complex or high-pressure situations.

- Strategic Ownership: Operatesas the Healthcare marketing owner, connecting business strategy, customer insight, sales priorities, and market opportunities into a clear marketing plan and making informed recommendations on priorities and investment.

- Commercial & Pipeline Orientation: Maintainsa strong focus on lead generation, account engagement, pipeline creation and influence, conversion, and ROI,using performance data to continuouslyoptimizeprograms and marketing investment.

- Executive & Stakeholder Management: Builds credibility with senior Sales, Marketing, partner, and business stakeholders; communicates clearly, manages competing priorities, and confidently provides marketing recommendations and direction.

Key Responsibilities

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Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans. While the role is Americas-based, serves as the marketing lead for Rackspace’s corporate Healthcare narrative and works closely with International regional marketing teams to ensure consistency of messaging and positioning across markets.

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Operates as asenior individual contributor with both strategic and hands-on execution responsibility. Translates business and sales priorities into actionable programs and drives them f