Manager, Portfolio Marketing — Veterinary & Animal Health

PENN FOSTER GROUP

Manager, Portfolio Marketing — Veterinary & Animal Health

Job Description | Reports to: VP, Enterprise & Partnership Marketing Position Summary The Portfolio Marketing Manager will own the vertical growth strategy and go-to-market system for Penn Foster ’s veterinary portfolio, serving as the strategic marketing partner to the business. This role translates business priorities, market opportunities, customer insights, and commercial needs into coordinated strategies and go-to-market plans that drive growth. The ideal candidate will develop a deep understanding of the veterinary education and animal health landscape, priority markets and customer segments, learner, practice, and employer needs, competitive dynamics, accreditation and outcomes considerations, and commercial priorities. This person will work closely with Sales, Product, Insights and Marketing leadership to identify opportunities in priority markets and customer segments, determine where to focus and how to win, translate field insight into actionable marketing strategies, and create test-and-learn approaches that generate near-term impact and scale successful plays. What You’ll Do Area Role scope Veterinary strategy & market growth Identify emerging veterinary opportunities; develop market assessments; size and prioritize markets, customer segments, and growth opportunities; and make clear recommendations about where the business should invest and why, including how outcomes and market dynamics affect the opportunity.

Veterinary business partnership Serve as a strategic partner to cross-functional leadership and Sales; build deep knowledge of commercial priorities, sales motions, learner and customer dynamics, decision-makers, veterinary practice and industry needs; bring a clear point of view to planning conversations.

Seller partnership & field activation Work shoulder-to-shoulder with sellers to understand priority accounts, customer needs, and market barriers; translate field insight into practical GTM plays; support priority-account and priority-market activation; and create feedback loops between the field and Marketing.

Go-to-market & test / learn / scale Develop market, segment, and audience specific growth plays spanning messaging, campaigns, field engagement, conferences, content, and other channels. Design tests to validate hypotheses, measure outcomes, and scale what works.

Customer & market intelligence Analyze customer, commercial, campaign, workforce, industry, and competitor data. Synthesize quantitative and qualitative insight, distinguish anecdotes from patterns, and build business cases to inform action.

Cross-functional leadership Partner across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other teams to develop coordinated strategies and bring market insights upstream to inform opportunities to strengthen learner outcomes, industry relevance, and growth.

Operating model & capability building Build repeatable planning, prioritization, measurement, and learning rhythms to make our Marketing more effective and scalable.
What Success Looks Like

- New veterinary growth opportunities are identified, sized, and prioritized with a clear point of view.

- Priority markets, customer segments, and growth opportunities have focused plays tied to business objectives.

- Veterinary & Animal Health sellers actively use Marketing as a strategic partner in priority markets and accounts.

- Near-term commercial impact is visible through market and field activation, testing, and learning.

- Winning plays are codified and scaled rather than recreated market by market.

- Veterinary & Animal Health leadership has a reliable market-intelligence and planning rhythm that improves decision quality.

- Veterinary & Animal Health has a repeatable, scalable market growth and marketing planning rhythm that improves focus and execution.

Who You Are You are a strategic, commercially minded marketer who can move between m