Ecommerce Manager
Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago , one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.
This is not simply a paid media role.
You’ll take ownership across the complete ecommerce customer journey:
- Shopify store performance
- Conversion Rate Optimization (CRO)
- Meta Ads & Google Ads
- Customer acquisition
- Retention & Klaviyo
- Creative performance
- Technical SEO
- Merchandising
- Analytics & customer insights
Success will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.
You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.
What You’ll Own
Ecommerce Growth & Store Performance
- Own overall ecommerce performance and the end-to-end customer journey
- Identify growth opportunities across:
- Acquisition
- Conversion
- Retention
- Merchandising
- Customer experience
- Analyze customer behavior and performance data to identify bottlenecks
- Develop initiatives to improve:
- Revenue
- Conversion rate
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat purchase rate
- Translate data into clear growth initiatives and recommendations for leadership
Shopify Store Optimization & CRO
- Own ongoing optimization of the Shopify storefront
- Improve:
- Product pages
- Collection pages
- Landing pages
- Navigation
- Merchandising
- Checkout flows
- Identify and eliminate friction across desktop and mobile experiences
- Implement theme-level Shopify improvements where appropriate
- Partner with developers on more advanced functionality and website enhancements
- Build and execute structured CRO initiatives
- Test and optimize:
- Offers
- Bundles
- Upsells
- Cross-sells
- Product presentation
- Purchase flows
- Use behavioral data to continuously improve user experience and conversion
Meta Ads & Google Ads
Own and optimize paid acquisition across:
- Meta Ads
- Google Search
- Google Shopping
- Performance Max
Responsibilities include:
- Developing campaign structures and audience strategies
- Building prospecting and retargeting campaigns
- Creating custom and lookalike audiences
- Managing campaign budgets and channel allocation
- Uploading and managing creative assets from the creative team
- Testing campaigns and scaling successful approaches
- Improving ROAS while reducing CPA and CAC
- Maintaining accurate:
- Pixels
- Conversion APIs
- Event tracking
- Attribution
Creative Strategy & Performance
You won’t be expected to personally produce every creative asset, but you will actively influence what gets created.
- Analyze creative performance across paid advertising and onsite experiences
- Identify winning:
- Hooks
- Messaging angles
- Offers
- Customer motivations
- Creative concepts
- Develop structured creative testing hypotheses
- Provide data-backed recommendations to:
- Designers
- Copywriters
- Content creators
- Help the creative team understand what is working, why it is working, and what should be tested next
Retention Marketing & Klaviyo
- Own performance analysis and optimization of retention marketing
- Manage Klaviyo:
- Segmentation
- Lifecycle campaigns
- Automated flows
- Retention initiatives
- Optimize:
- Welcome flows
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back campaigns
- Identify opportunities to increase:
- Repeat purchases
- Customer retention
- LTV
- Email-attributed revenue
- Improve email engagement and deliverability
Technical SEO & Organic Growth
- Conduct technical SEO audits and implement improveme