Ecommerce Growth Manager
Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago , one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.
This is not a creative production role . A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform .
You’ll own growth across:
- Meta Ads
- Google Ads
- Shopify
- Conversion Rate Optimization (CRO)
- Klaviyo & retention
- Technical SEO
- Analytics & reporting
We’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.
You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.
What You’ll Own
Paid Media Management – Meta & Google Ads
Own paid acquisition across Meta Ads and Google Ads end-to-end.
- Build and optimize campaign structures, budgets, bidding strategies, and testing frameworks
- Manage Meta campaigns across:
- Prospecting
- Retargeting
- Catalog sales
- Custom audiences
- Lookalike audiences
- Manage Google campaigns across:
- Search
- Shopping
- Performance Max
- Upload and manage creative assets supplied by the internal creative team
- Develop audience segmentation, exclusions, and retargeting strategies
- Monitor campaign performance and proactively improve ROAS and CPA
- Manage budget allocation and scaling decisions across channels
- Identify underperforming campaigns and troubleshoot performance issues
- Implement, audit, and troubleshoot:
- Meta Pixel
- Conversion APIs
- Conversion tracking
- Event tracking
Shopify & Conversion Rate Optimization (CRO)
Own ongoing optimization of the Shopify storefront and customer journey .
- Improve:
- Landing pages
- Product pages
- Collection pages
- Navigation
- Checkout flows
- Mobile experiences
- Analyze funnel performance to identify conversion bottlenecks
- Use customer behavior and analytics data to uncover friction points
- Implement straightforward theme-level Shopify improvements
- Work with developers on more advanced Shopify functionality and enhancements
- Develop and execute CRO initiatives
- Improve:
- Conversion rate
- Average Order Value (AOV)
- Customer experience
- Present data-backed growth recommendations to leadership before implementation
Retention Marketing & Klaviyo
Own the performance and optimization of ecommerce retention programs.
- Manage customer segmentation and lifecycle marketing in Klaviyo
- Build, configure, and optimize automated flows including:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase
- Win-back
- Upload and configure email creative provided by the creative team
- Improve:
- Deliverability
- Engagement
- Click-through rates
- Email-attributed revenue
- Identify opportunities to increase repeat purchases and customer retention
- Use customer behavior and purchase data to improve segmentation and lifecycle strategy
Technical SEO & Organic Performance
- Conduct technical SEO audits
- Identify and resolve:
- Indexing issues
- Crawl issues
- Site health problems
- Manage and optimize:
- Schema markup
- Structured data
- Metadata
- Site architecture
- Internal linking
- Content structure
- Monitor organic performance through Google Search Console, GA4, and analytics platforms
- Identify opportunities to improve organic visibility and search traffic
- Collaborate with development and content resources where necessary
Analytics, Attribution & Reporting
Monitor performance across the entire ecommerce funnel.