DTC Ecommerce Growth Lead (Contract)

Bulletproof is seeking an experienced DTC Ecommerce Growth Lead for a three-month, full-time contractor engagement to provide interim leadership of Bulletproof.com while the current DTC leader is on leave.

This person will be responsible for maintaining business continuity, owning DTC performance, directing agency and internal execution, and identifying near-term growth opportunities across acquisition, retention, subscription, site conversion, merchandising and innovation.

This is not primarily a hands-on production role. The contractor will set priorities, make commercial decisions, challenge assumptions, connect execution to business economics, and hold partners accountable for results.

In summary, this is a three-month, full-time interim leadership assignment with real business ownership. The successful contractor will step into an established DTC business, lead performance and forecasting, oversee a specialized DTC agency, guide paid acquisition across Google and Meta, supervise an experienced ecommerce operator, and help identify the next sources of profitable growth. The expectation is to quickly understand the economics of the business, focus the organization on the few things that matter most, and leave behind a stronger operating system and roadmap than the one inherited.

Additional Information :

- Hourly contract rate: $50-$75/hour

- Weekly hours: 30-40 hours per week, planned to start ASAP.

- This is a fully remote contract role; candidates can be located anywhere within the United States.

Key Responsibilities :

- Protect business continuity: Ensure forecasting, promotions, launches, site operations, retention programs, paid media and reporting continue without disruption.

- Own DTC business performance: Maintain clear visibility to revenue, margin, traffic, conversion, AOV, subscriptions, retention and acquisition performance, and proactively identify gaps versus forecast.

- Lead and hold the contracted agency accountable: Translate Bulletproof priorities into clear agency direction, manage scope and SLAs, prioritize work, challenge recommendations and ensure execution drives measurable business impact.

- Accelerate the path back to growth: Identify and validate the highest-value revenue opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization and innovation.

- Leave the business stronger: Provide documented learnings, decisions, outstanding risks and a prioritized forward roadmap for the returning DTC leader.

- Weekly S&OE
- Maintain and update the weekly DTC revenue outlook and item-level forecast.

- Review actual performance versus forecast and identify risks and opportunities early enough to act.

- Forecast expected performance by core product/category, promotional period, subscription revenue, paid acquisition contribution and major innovation launches.

- Incorporate current traffic, conversion, AOV, inventory and media trends into the forecast.

- Partner with Operations to understand inventory constraints, OOS risks and product availability.

- Recommend interventions when weekly run rate falls behind expectation.

- Monthly S&OP / Rolling Forecast
- Own item-level DTC forecasting, including base business, promotions, subscriptions, innovation and seasonality.

- Maintain and improve the rolling 12-month forecast rather than rebuilding it unnecessarily during the engagement.

- Translate changes in demand into inventory, media and commercial actions through monthly S&OP.

- Document assumptions, upside/downside scenarios, major risks and opportunities.

- Monthly Business Performance Review
- Own preparation of the DTC Monthly Business Review and ensure it explains business performance rather than simply reporting activity.

- Cover revenue vs. plan/LE/prior year; contribution margin; traffic; CVR; AOV; new vs. returning mix; paid acquisition and CAC; subscription adds, active base and churn; repeat purchase; product/category performance; in