E-commerce & Digital Growth Specialist

Digital Marketing & E-commerce Growth Specialist

HireGummy is hiring on behalf of its client.

Employment Type: Full-Time
Location: Remote

Industry: Health & Wellness / Consumer Products
About the Role

We’re looking for a hands-on Digital Marketing & E-commerce Growth Specialist to drive online growth through Google Ads, Meta Ads, SEO, social media, content, analytics, and website optimisation.
Key Responsibilities

- Manage and optimise Google & Meta Ads, including budgets, targeting, creative testing and performance.

- Develop and execute social media content, including posts, reels, stories and educational content.

- Produce and edit at least 4 short-form videos per month.

- Manage SEO strategy, keyword research and publish 2 SEO-focused articles monthly.

- Optimise landing pages, product pages, CTAs and the overall customer journey.

- Monitor GA4, UTM tracking, conversions, revenue and ROAS.

- Conduct regular performance analysis and recommend improvements.

- Manage community engagement and escalate customer or product-related issues where required.

- Prepare monthly KPI reports and conduct ongoing marketing tests.

Minimum Monthly Deliverables

- 8–12 social media assets

- 4+ short-form videos

- 8–12 story frames

- 2 SEO articles

- 2–3 website/page optimisations

- Weekly Google & Meta Ads optimisation

- 2+ marketing tests

- Monthly KPI report and strategy review

Requirements

- 3+ years of experience in digital marketing and e-commerce.

- Strong hands-on experience with Google Ads and Meta Ads.

- Proficiency in GA4, Google Search Console, SEO and UTM tracking.

- Experience creating social content and short-form videos.

- Strong understanding of e-commerce, CRO and customer journeys.

- Excellent analytical and written communication skills.

- Experience in health, wellness, beauty, food or another regulated industry is highly preferred.

Ideal Candidate

Someone who is strategic, creative and hands-on—able to manage campaigns, create content, analyse performance and independently identify opportunities for growth.

Originally posted on Himalayas