Marketing Specialist | Full time

We are Hiring: Marketing Specialist

Industry: B2B Industrial & LED Lighting
Location: Remote
Engagement: Full-Time

Experience: 5+ years
Sourced by: HireGummy

About the Company

HireGummy is hiring a Marketing Specialist for one of its clients — a global company that designs, manufactures, and supplies industrial LED lighting solutions for demanding environments such as mining, tunnelling, ports, conveyors, and large infrastructure projects.

The company's products are built for durability and reliability in harsh industrial conditions, providing consistent visibility where safety, performance, and reliability are critical.

The business reaches end customers through a growing global network of distributors across key international markets.
The Role

Our client is looking for a Marketing Specialist to take full ownership of its marketing function — including the global website and localised distributor websites, paid advertising, social media, LinkedIn outreach, CRM management, and performance reporting.

You'll work closely with the website management team to

keep the company's WordPress websites performing effectively while building new marketing initiatives from the ground up.

This role goes beyond execution. You'll work directly with senior leadership to contribute ideas, shape marketing strategy, and identify opportunities for growth.

We're looking for a self-starter who is organised, proactive, comfortable working independently, and capable of taking ownership without constant supervision.
Key Responsibilities
Marketing Plan

- Develop and execute an annual marketing plan with quarterly objectives and KPIs.

- Track progress and adjust priorities based on performance.

Website Management & Optimisation

- Manage and optimise WordPress website content.

- Add and maintain new product pages as the product range expands.

- Build industry-specific pages covering sectors such as mining, tunnelling, oil & gas, and water utilities.

- Develop portfolio and case study sections showcasing completed projects.

- Source and publish customer reviews and testimonials.

- Work with the website management team to maintain website security, performance, and DNS records.

Paid Advertising

- Take ownership of existing Google Ads campaigns and optimise performance.

- Set up and test new Meta Ads and LinkedIn Ads campaigns.

- Develop campaigns targeting B2B industrial customers across different markets.

- Monitor campaign performance and recommend where to increase, reduce, or redirect spend.

Key KPI: Generate qualified leads for the company's distributor network.
Social Media & Branding

- Manage social media content, campaigns, and posting schedules across relevant platforms.

- Establish a consistent global brand identity, tone, and visual style.

- Develop content that educates customers about industrial LED lighting solutions and their advantages over conventional lighting.

- Create content that strengthens the brand and supports distributor lead generation.

Key KPI: Build brand awareness, educate end customers, and generate leads for distributors.
LinkedIn Outreach

- Identify and target key decision-makers across relevant industries.

- Develop target lists and outreach campaigns using employee and distributor LinkedIn profiles.

- Use LinkedIn InMail and content such as case studies, testimonials, and blogs to generate interest.

- Manage responses and help convert conversations into qualified leads.

- Grow both individual and company LinkedIn audiences.

Key KPI: Increase LinkedIn followers and generate qualified interest and leads.
CRM Management

- Set up and maintain the company's CRM system.

- Ensure incoming enquiries are properly logged, tracked, and followed up.

- Develop targeted email campaigns and selected automated follow-up sequences.

- Track leads from initial enquiry through to conclusion.

Key KPI: Ensure every lead is tracked through the funnel so marketing performance can be measured