Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part

Category: Retail and E-Commerce

Location: Sunshine Coast Queensland Australia

Social Media & Content:

- Take ownership of the brand's Instagram and Facebook

- Help establish and grow the brand's TikTok presence

- Create Reels, TikToks, Stories and other short-form content

- Write engaging captions, hooks and calls to action

- Create and manage a consistent content schedule

- Turn supplied photos and videos into engaging social media content

- Create content around the jewellery, products and customer stories

- Develop meaningful, gifting, promotional and seasonal content

- Create behind-the-scenes and educational content

- Stay up to date with social media trends

- Monitor content performance and make improvements

- Maintain a consistent, warm and authentic brand voice

- Build a library of content that can be reused across social media, advertising and the website

Digital Marketing & Advertising:

- Take ownership of the day-to-day digital marketing activities

- Create content for Facebook and Instagram advertising

- Assist with managing Meta advertising campaigns

- Develop ad copy, creative, headlines and calls to action

- Test different advertising content and approaches

- Monitor advertising performance and make recommendations

- Identify opportunities to improve campaign results

- Look for ways to increase website traffic, enquiries and sales

- Develop ideas for promotions, campaigns and product launches

- Research competitors and similar brands

- Identify new digital marketing opportunities

- Bring new marketing ideas to the client

- Make recommendations based on marketing performance and results

eCommerce & Shopify:

- Work with Shopify as part of the marketing role

- Promote products and collections through digital marketing

- Support new product launches and seasonal campaigns

- Ensure social media and advertising campaigns link correctly through to Shopify

- Help create campaigns designed to drive online sales

- Understand the customer journey from social media through to the website

- Identify opportunities to improve the online customer journey

- Use marketing data and results to make recommendations

Email Marketing:

- Assist with email marketing through Klaviyo

- Help create email campaigns

- Develop engaging email content

- Support customer segmentation

- Assist with automated customer journeys

- Help manage welcome, abandoned checkout and post-purchase emails

- Ensure email marketing supports the wider digital marketing strategy

Marketing & Business Growth:

- The successful candidate will be expected to think beyond individual posts and take an active role in growing the business.

This includes:

- Looking for opportunities to increase enquiries and sales

- Identifying what content and advertising is performing well

- Testing new ideas and campaigns

- Making recommendations to improve results

- Bringing new ideas to the client

- Looking at competitors and relevant trends

- Helping develop promotional and seasonal campaigns

- Understanding what drives customers to purchase

- Using social media and digital marketing to support ecommerce sales

- Taking ownership rather than waiting for instructions

Empathy & Brand Approach:

- Empathy is essential for this role.

- The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets.

- The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning.

Content should feel:

- Warm

- Genuine

- Thoughtful

- Respectful

- Human

- Empathetic

Details
Originally posted on Himalayas