Digital Marketing Manager - Consumer Acquisition

The Mission

Dementia affects 7 million Americans — and the family members caring for them carry a burden no system was built to support. Ceresti is changing that. We are the nation's leading dementia management provider, purpose-built to activate family caregivers through personalized education, coaching, and tech-enabled monitoring. Independent analyses demonstrate >40% medical cost reductions for the populations we serve.

As we scale our dementia management program nationwide, we need someone who can find the caregivers who need us — and bring them into the program with rigor, empathy, and speed.

The Role

You are the performance engine behind Ceresti's consumer acquisition engine. You own paid media, funnel optimization, and lifecycle marketing end-to-end. You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there.

You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams. You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand.

This is not a brand marketing role. It is a performance role with a clinical mission behind it. You will need both: the expertise to understand and optimize CAC, and the empathy to understand that every click represents a family in the middle of one of the hardest experiences of their lives.

What You'll Own

Paid Acquisition

- Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels (CTV, native, audio).

- Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts.

- Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants.

Funnel & Conversion

- Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.

- Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook.

- Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management).

Lifecycle & Activation

- Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation.

- Build cohort-based lifecycle programs that support caregiver retention and program engagement.

- Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving — never generic, never tone-deaf.

Analytics & Reporting

- Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health.

- Translate data into recommendations leadership can act on. Tell the story behind the numbers.

- Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack.

Cross-Functional Support

- Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows.

- Hold the line on brand consistency in every consumer-facing execution.

What You Bring

Required

- 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing.

- Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience.

- Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically.

- Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.

- Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption.

- Experience building landing pages and conversion flows.

- Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io,