Growth Marketing Manager

About Healthcare.com

Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need.

We’re three businesses, one company. Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem.

Healthcare doesn’t stand still, and neither do we. We’re curious, collaborative, and always looking for better ways to solve problems, use technology, and make an impact.

About The Role

The Growth Marketing Manager is a newly created role responsible for growing Pivot Health’s direct-to-consumer business across every channel that can produce profitable enrollments while assisting with B2B growth. Reporting to the Director of Insurance Marketing, this person owns the growth agenda for the channel: finding where traction exists, proving where it might, and scaling what works.

Day-to-day management of paid search sits with an established agency partner. This role sets the direction that partner works against, and spends the balance of its time making sure our conversion and attribution signal is accurate across paid, organic, email, and phone; testing new channels against a defined bar; and building the partner relationships that open new sources of volume.

This is a role for a growth marketer rather than a channel specialist. You will be measured on enrollments and contribution margin, not on activity, and you will have real latitude to decide where the next dollar and the next experiment go.

What You'll Do

Channel Growth & Scaling

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Own the performance of paid search and paid social as channels — setting targets, allocating budget, and holding the agency partner accountable for volume, cost-per-acquisition, and return on ad spend

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Manage acquisition budgets across channels, continuously reallocating spend toward the highest-performing sources

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Direct campaign, keyword, audience, creative, and landing page strategy with the agency partner, and own the decisions that follow from what the tests show

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Partner with Finance and Analytics to forecast spend, model unit economics, and hit blended CAC targets

Measurement & Attribution

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Own the accuracy of the conversion and revenue signal returned to advertising platforms across paid, organic, email, and phone

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Coordinate with Data and Engineering to specify, prioritize, and validate tracking work — including offline conversion uploads, click-ID capture, and how conversion value is defined

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Own call attribution through Invoca end to end, connecting calls to dispositions, enrollments, and economic outcomes, and returning those events to the originating platform

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Reconcile platform-reported performance against the internal source of record, and resolve the differences rather than reporting around them

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Translate marketing requirements into scoped engineering tickets and carry them through to verified delivery

Organic & Partner Growth

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Develop and execute the SEO strategy to grow organic traffic and reduce dependence on paid channels

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Source, negotiate, and manage affiliate, referral, and content partnerships — owning them from first conversation through to profitable volume

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Evaluate and onboard new acquisition partners, lead aggregators, and eCommerce sources

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Develop organic social and content-led channels as potential growth surfaces, working with the Content Marketing Manager on execution

Testing & New Channel Development

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Run a structured program of channel tests, defining the traction threshold and the measurement approach for each one before it launches

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Make a clear scale, iterate, or stop recommendation on every test, and document what was learned either way

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Define acquisition KPIs and build reporting that ties channel spend to enrolled members and lifetime value

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Set the strategic direction