Digital Growth & Acquisition Marketing Manager

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.

At Blueprint , you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

In This Role

You will own and optimize a multichannel, top-of-funnel acquisition engine spanning paid media, organic discoverability, AI-driven search, and website conversion. You will use a test–learn–iterate approach to generate qualified traffic, improve acquisition efficiency, and create a scalable digital-growth program.

This is a hands-on role for a resourceful growth marketer who is equally comfortable adjusting media campaigns, improving technical search performance, analyzing conversion data, and partnering with content and web teams.
Responsibilities

- Develop and manage digital acquisition strategies across paid media, organic search, AI-driven search, and web conversion.

- Own multichannel paid-media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.

- Monitor budgets, pacing, bids, audiences, creative performance, and acquisition efficiency.

- Optimize campaigns against metrics such as CPC, CPA, cost per qualified lead, qualified sessions, and conversion rate.

- Build and maintain a structured testing roadmap covering audiences, bids, creative, offers, messaging, and landing pages.

- Lead technical SEO initiatives involving indexation, metadata, internal linking, structured data, and schema markup.

- Develop and implement answer-engine and generative-engine optimization strategies.

- Partner with content teams to create search-informed briefs, Q&A content, schema recommendations, and intent maps.

- Collaborate with web teams to plan, launch, and evaluate landing-page and conversion experiments.

- Maintain consistent campaign tagging, UTM standards, attribution practices, and funnel measurement.

- Partner with marketing operations to improve dashboards, reporting, and data integrity.

- Analyze performance trends and provide weekly recommendations and recurring strategic performance reviews.

- Support the digital amplification of events, partnerships, account-based marketing, and other acquisition programs.

- Identify opportunities to scale growth efficiently within limited budgets and resources.

Qualifications

- 5+ years of hands-on experience in growth marketing, performance marketing, digital acquisition, or demand generation.

- Direct experience managing multichannel paid-media campaigns and budgets.

- Proficiency with major digital advertising platforms such as Google Ads, Meta, LinkedIn, and YouTube.

- Strong understanding of CPC, CPA, conversion rate, cost per qualified lead, attribution, and funnel performance.

- Hands-on technical SEO experience, including metadata, indexation, structured data, and schema markup.

- Current knowledge of AEO, GEO, AI search, or generative-search discoverability practices.

- Experience developing and executing website conversion-optimization programs.

- Experience planning and evaluating A/B tests involving landing pages, messaging, creative, or audiences.

- Strong analytical skills and the ability to turn campaign data into clear optimization decisions.

- Experience maintaining UTMs, tagging standards, attribution integrity, and