Content Strategy Director

Become a part of our caring community

Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana ’s brand and business priorities through engaging, story-driven experiences.

In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities.

The Director, ContentStrategyleadstheteam responsible for defining Humana ’scontentagenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagementthrougha variety of channels. The Director partnerswith key stakeholdersto guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiencesby taking a top-down approach to audience engagement, meetingourcustomerswhere they are, and reaching them in meaningful waysthrough episodic print,audio,digital,andsocialmediaplatforms.

Key Role Functions

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Leadthecontent strategyteamintranslatingbusinessobjectives, audience insights, and performance data into content frameworks, messaging, and editorial direction

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Partner with stakeholdersacross theorganizationto deliver content that is useful, compliant, consistent, and measurable

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Lead a team focused on developingimpactfulepisodic print, audio, digital, and social media content that supports audience engagement and business priorities

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Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams

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Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Use your skills to make an impact

Required Qualifications

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Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience

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8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles

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3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs

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Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns

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Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs

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Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes

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Preferred Qualifications

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Experience leading content strategy withinahealthcare company, insurance company, or regulated industry

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Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront,Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools

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Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders

Location & Work Arrangement

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Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL

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Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered ba