Content Strategist

About Ratehub & the Role
WHO IS RATEHUB?

We’re a company on a mission. We are a unique Canadian Fintech that is the one-stop shop for all financial needs of the consumer: Save, Spend, Borrow, Invest, and Protect. Every single team member — from Product & Engineering to Sales & Marketing, Finance, Operations, and everything in between — is obsessed with one thing: helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses: a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace, and a content business across Ratehub and MoneySense. 365 days a year, we deliver our users the best online mortgage experience, personalized credit card and loan options, and cheaper auto and home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges — challenges that can be complex and often unexpected but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right candidate to join us and help lead us forward to continued growth.
About the role

We’re looking for a Content Strategist to help grow Ratehub’s organic presence and reach more Canadians through high-quality, data-driven content.

This is a mid-level individual contributor role reporting to the Senior Organic Growth Manager. You’ll work closely with the Sr. Mortgage Editor, VP of Mortgages, Content Team, PR Team, Email, Partnerships Team, and other cross-functional stakeholders. The role sits at the intersection of content strategy, SEO, GEO, analytics, content creation, and distribution. You’ll use performance data, search trends, audience insights, and emerging AI search data to identify opportunities, make recommendations, and execute content initiatives that drive organic growth.

As the Content Strategist dedicated to our Mortgage business unit, you’ll work closely with the Sr. Mortgage Editor who will provide the majority of the mortgage insights, analysis, and subject-matter expertise. You don’t need to be a mortgage expert when you join, but you’ll be expected to develop a strong working knowledge of the Canadian mortgage market over time, so you can confidently translate expert insights into effective content and ensure what we produce is accurate, relevant, and useful to consumers.

Your goal is simple: use content, search, data, and distribution to bring more qualified traffic to Ratehub.ca . You’ll work across blogs, landing pages, newsletters, eblasts, social content, short-form video, forums, and emerging search channels, with a focus on measurable organic growth.
What you’ll do

Develop a data-driven content and SEO/GEO strategy

- Develop a strong understanding of SEO and Generative Engine Optimization (GEO), and use SEO and AI Search Analytics platforms to monitor how Ratehub's content is appearing in traditional rankings and AI-generated answers.

- Use analytics, search data, audience insights, and content performance across both traditional and AI-powered search to identify opportunities and recommend what content to create, update, optimize, or retire.

- Analyze organic traffic, rankings, on-page engagement, conversions, and AI-search visibility (mentions and citations across LLMs and generative search platforms) to understand what's working and where there are opportunities to improve.

- Identify content gaps, high-value topics, and emerging search trends, including which topics, sources, and formats are being surfaced by AI search engines

- Recommend the right format and channel for each opportunity (blog post, landing page,