Director of Marketing - 12 Month Contract

About Ratehub & the Role
WHO IS RATEHUB?

We’re a company on a mission. We are a unique Canadian Fintech that is the one-stop shop for all financial needs of the consumer: Save, Spend, Borrow, Invest, and Protect. Every single team member — from Product & Engineering to Sales & Marketing, Finance, Operations, and everything in between — is obsessed with one thing: helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses: a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace, and a content business across Ratehub and MoneySense. 365 days a year, we deliver our users the best online mortgage experience, personalized credit card and loan options, and cheaper auto and home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges — challenges that can be complex and often unexpected but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right candidate to join us and help lead us forward to continued growth.

We’re looking for an experienced, strategic, and commercially minded Director of Marketing to lead our marketing function for a 12-month contract.

This is a senior leadership role with end-to-end accountability for Ratehub’s marketing function, spanning paid marketing, brand, content, PR, social, email, and cross-sell. You’ll set the strategy, priorities, and investment approach across these areas, while leading a multidisciplinary team and partnering closely with senior leadership and business unit leaders across Mortgages, Insurance, and Everyday Banking, as well as Product, Partnerships, Analytics, and Development.

The Director of Marketing will be accountable for building and executing an integrated marketing strategy that strengthens the Ratehub brand, drives qualified leads, supports profitable customer acquisition, increases customer lifetime value, and contributes directly to business growth.

This is a leadership role, but not a hands-off one. You’ll set the vision and strategic direction, establish priorities, allocate resources, develop the team, and hold the marketing organization accountable for results. At the same time, you’ll stay close to the work, directly manage and coach your team, and step in when needed to solve problems, make decisions, unblock progress, or drive high-priority initiatives forward. You’ll lead through your team and cross-functional partners, while being willing to roll up your sleeves when the business requires it.
Your Overall Accountabilities

- Marketing Strategy & Growth: Own Ratehub’s integrated marketing strategy and translate company and business unit targets and priorities into measurable growth.

- Lead Generation & Revenue: Own marketing’s contribution to qualified lead generation across Mortgages, Insurance, and Everyday Banking, with clear targets for volume, quality, conversion, and commercial impact.

- Paid Marketing & Profitability: Own the strategic direction and commercial performance of Paid Marketing, with accountability for delivering qualified leads at a target ROAS that supports profitable growth.

- Content, Social & GEO: Lead an innovative content and social strategy that strengthens Ratehub’s authority and keeps the brand ahead of the rapidly evolving search and discovery landscape, including Generative Engine Optimization (GEO) and AI-powered search.

- Brand & PR: Build Ratehub’s brand, reputation, and authority as a trusted source of financial information, leading PR, communications, thought leadership, and brand init